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Sarah Sluis on Muck Rack

Sarah Sluis

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As seen in: AdExchanger, Cynopsis Media, Constant Contact, AdExchanger (Podcast), DestinationCRM.com, Our Community Now
Executive Editor, @AdExchanger. Drop a line: sarah@adexchanger.com Signal: SarahJS.47
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Sarah Sluis’s Biography

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Sarah is an associate editor for AdExchanger.com, covering the publisher side of digital advertising, including publisher platforms. She has held editorial positions at Film Journal International and most recently CRM Magazine, where she focused on enterprise applications and strategy. Her first job was planning digital advertising in a pre-programmatic landscape. At Wesleyan University, she majored in Anthropology and Film Studies.

Articles

There’s A Meta Diaspora Building The Fastest-Growing Ad Platforms

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By Sarah Sluis Verified
| AdExchanger Verified
Home The Big Story There’s A Meta Diaspora Building The Fastest-Growing Ad Platforms By Sarah Sluis Ex-Meta employees are spreading out across the ad ecosystem, and they are taking roost in new trees. If you look at both the senior leadership and the rank and file of OpenAI, TikTok, Amazon Ads, Roku and more, you’ll find many Meta alums.
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The Great Meta Migration

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By Sarah Sluis Verified
| AdExchanger Verified
Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. OpenAI, the newest ad platform of the bunch, has gone furthest fastest, hiring hundreds of Zuck alums, including former top brass. But it’s not alone. Amazon Ads, TikTok and Roku (recently acquired by Fox) have all recruited VPs in product and sales with the same name on their resume: Meta. The appeal of hiring Meta veterans is undeniable.
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I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad?

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By Sarah Sluis Verified
| AdExchanger Verified
By Sarah Sluis Back-to-school shopping is one of my most treasured late-summer activities. When the school supply list came out as a kid, I would wait with anticipation until my mom could drive me to Office Max in her minivan. I’d spend as long as I could in the store deliberating between seven different types of highlighters and the coolest brand of gel pens and – us millennials of a certain age will understand this – selecting the perfect Lisa Frank Trapper Keeper.
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