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Shailley Singh on Muck Rack

Shailley Singh

  • EVP Product and COO, IAB Tech Lab
  • Contributor, AdExchanger
Los Gatos
As seen in: AdExchanger, Google Blog, CoinDesk, Campaign India, AdMonsters, Pitch (India)
COO @iabtechlab trying to make advertising a pleasant experience for consumers, brands, publishers and everyone in between(he/his greatness)
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Articles

Display & Video 360: the demand side platform for a connected internet

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By Stephen Yap, Shailley Singh, Sean Gilpin
| Google Blog
The digital advertising industry is evolving rapidly and continuing to prioritize users' choice and control over their ads experience. Marketers now have to navigate a more fragmented landscape and explore new privacy-preserving ways to reach their audiences effectively. Some platforms offer to solve that challenge by building a "premium internet," but that risks favoring exclusive deals, limiting reach and closing off growth potential.
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A pivotal year ahead

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By Shailley Singh
| Pitch (India) Verified
As we step into 2024, the digital advertising landscape finds itself at a crossroads, marked by a confluence of privacy concerns, technological innovations, and a growing focus on sustainability. Reflecting on the defining moments of 2023 sets the stage for what promises to be a year of new beginnings for the industry. Privacy the perennial lodestar of digital advertising, continued to shape the narrative in 2023.
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Six Critical Business Challenges The Privacy Sandbox Must Address

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By Shailley Singh
| AdExchanger Verified
Google’s Chrome Privacy Sandbox aims to offer an alternative for a cookie-free future, built on privacy principles defined by the Chrome team, with browser capabilities to support digital advertising. However, it’s impossible to replace everything that has been developed over the past 20 years to support online advertising in one giant leap. And let’s face it, some advertising use cases should be left in the past.
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