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Tom Fogden on Muck Rack

Tom Fogden

Verified
London, Sydney, United Kingdom
As seen in: B&T, Flipboard, Which?, Tech.co, Startups, Travel Weekly (Australia), EUPHORIA magazine, Notion, Auto Futures, Business Post Examiner
Tech Editor @bandt. Views are my own, but should be everyone else’s tbqhwy
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Articles

Brent Smart: Advertising Misses Australia’s Larrikin Spirit

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By Tom Fogden Verified
| B&T
Australia’s advertising and marketing industries have lost the larrikin spirit which made for impressive, impactful advertising according to former Telstra and IAG marketer Brent Smart. “Australian marketers want to play it safe,” Smart told B&T, following a panel discussion hosted by The Growth Distillery in Sydney last week. “I’ve heard it many times on agency side and client side, the idea that we want a smile, not a laugh. You see it all the time in work — it’s almost funny.
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Orizontas’ Vanessa Liell: ‘Never Been More Demand’ For Strategic & Corporate Comms But ‘Confidence Issue’ Holds Industry Back

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By Tom Fogden Verified
| B&T
There has never been a greater demand for strategic communications and deep expertise in corporate affairs, according to Oriztonas’ co-founder and partner, Vanessa Liell, but an industry-wide “confidence issue” is holding it back from truly delivering for clients. Brands and organisations the world over are struggling to manage an increasingly complex world, moving at an inexorably faster pace.
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Plus Also Studios’ Plan To ‘Liberate’ 2 Million Designers With ‘One Of A Kind’ Unicorn Tool

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By Tom Fogden Verified
| B&T
Plus Also Studios, the AI-first production business spun out of advertising agency Howatson+Company has officially launched Unicorn — a new SaaS product and business that aims to give brands unlimited campaign asset roll out for a flat, and enticingly low, fee. Its ambitions, perhaps unsurprising given its name, are far from quaint. The product launched in secret three months ago. Today, it has broken cover. It is available on subscription at AU$1,500 per month per seat, with a seven-day free trial.
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