Tom Fogden on Muck Rack

Tom Fogden

Verified
London, Sydney, United Kingdom
As seen in: B&T, Flipboard, Which?, Tech.co, Startups, Travel Weekly (Australia), EUPHORIA magazine, Notion, Auto Futures, Business Post Examiner
Tech Editor @bandt. Views are my own, but should be everyone else’s tbqhwy
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Articles

‘Not The Role Of Platforms To Pay To Rescue Public-Interest Journalism’: Meta Slams News Bargaining Incentive

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By Tom Fogden 
| B&T
Meta has released its submission to the News Bargaining Incentive and it hasn’t pulled any punches, it’s safe to say. The Facebook parent’s argument against the Incentive is four-fold: news content has a “negligible” commercial value to platforms, it represents a tax on innovation, consumption habits have shifted away from news content to short-form video and publishers receive “considerable economic benefits” from their presence on platforms.
Open in Who Shared Issue with article?

‘Highly Unprincipled & Coercive’: Big Tech Lashes News Bargaining Incentive

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By Tom Fogden 
| B&T
A body representing the US’ large tech firms has branded the news bargaining incentive “highly unprincipled and coercive” and warned the update to the legislation could deter foreign investment in Australia. In a letter sent to the Treasury, the US’ National Foreign Trade Council (NFTC) whose members include Meta and Google, said detailed what it believes to be a number of flaws in the legislation.
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Ex-72andSunny CCO Wez Hawes Joins Creative-Led Agency OUTSIDE IN As Creative Partner

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By Tom Fogden 
| B&T
Creative-led specialist agency OUTSIDE IN has appointed ex-72andSunny CCO and renowned creative leader Wez Hawes as creative partner. Founded by Grace Leat, Jacque Kelly and Lucie de La Chaise, OUTSIDE IN launched in 2025 with a mission to plug directly into brands to make world-class creative more accessible. The unique model draws on the in-house experience of the ex-Modibodi creative team to work directly with founders, CMOs and CEOs to bolster brands’ internal creative and strategic firepower.
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