Oliver Cerovic

Sydney independent media agency Campaignifi has promoted Jethro Do Paco as director of client services, as the agency scales its client stable and prepares to move into a new Sydney CBD office. Do Paco, formerly an account man of both Octagon and Cartology, will take responsibility for Campaignifi’s growing roster of clients, with a particular focus on the financial services and corporate and political campaign verticals. That is what drew him in, he confessed to B&T.

The WA State Government has brought in an agency village for its new Media and Creative Services Common Use Arrangement. Carat is the major casualty, ending a long-term partnership with the WA Government as a media planning and buying agency alongside Initiative. The new roster splits Media Strategy and Trading (Campaign) services to four agencies for the first time. These are 303 (which works in tandem with Mediahub), OMD WA and local outfits The Brand Agency and Longreach Media.