Imagine your doctor telling you that you're seriously ill. You're booked you into hospital for an operation. You're admitted, shown to your bed and asked what you want for supper. The next day you wait in your ward, now familiar with the hospital and its regime. You sit patiently. The next day is followed by another. And another. Nothing happens. Then the days turn into weeks, and then months. And one day, the nurse says: "Tomorrow, you're going home." "But I thought I was seriously ill?"
The first tip you would give a business seeking to become more social is to ensure that their staff are paid a living wage. Businesses need to be about two things: staff and customers. The tendency, increasingly, among customers is to demand more of a profile of [the businesses] they buy from. It is good to provide that profile. But you cannot provide a true profile unless the staff are included in it: their concerns, ambitions and remuneration are a part of that social business.
The best way to defend the benefit system? Remove the rotten part of it. The part that takes able-bodied people and turns them into kids waiting around for the arrival of their pocket money. And with c. 85% of prisons filled with people from a workless background, you can understand why these kids can get into trouble. Since 1991, when I launched The Big Issue, I've tried to get people back working, rather than begging or wrongdoing.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".