Pierre DeBois on Muck Rack

Pierre DeBois

  • Founder and CEO, Zimana and Contributor, CMSWire
Norwich
As seen in: CMSWire, LinkedIn, Authority Magazine, Illumination, Medium, The Startup, Chicago Sun-Times, Flipboard, InformationWeek, Small Business Trends, Black Enterprise and
#analytics #marketing #datascience #rstats services #smallbiz contributor @InformationWeek @ITProToday @CMSWire @smallbiztrends #BlackLivesMatter #BlackInData

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Pierre DeBois’s Biography

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Pierre DeBois is the founder of Zimana, an analytics consultancy that help organizations achieve profitability improvements in marketing, Web development, and within their business operations. Zimana has provided services for businesses from many industries. Zimana’s blog is an AllTop analytics blog, while its @zimanaanalytics was named among the top 100 Twitter accounts for big data discussion according to the Big Data Republic/PeerIndex #BigData100.

Pierre has provided digital marketing and a…

Pierre DeBois’s Journalist Portfolio

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Sunday Sitdown: Pierre DeBois, using analytics to help small biz

Sunday Sitdown: Pierre DeBois, using analytics to help small biz

Gary native Pierre DeBois would never have foreseen that his childhood hobby of making replicas of Lamborghin…

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This Entrepreneur Has Been Thinking About Business and Community Since He Was a Kid

This Entrepreneur Has Been Thinking About Business and Community Since He Was a Kid

Minority entrepreneurs represent some of the fastest-growing segments of business in the United States today,…

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Change and Community in Analytics - InformationWeek

Change and Community in Analytics - InformationWeek

Pierre DeBois, Founder of Zimana Analytics stops by the InformationWeek News Desk to share his experience wri…

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Predictive Analytic: A #CMWorld Chat with Pierre DeBois

Predictive Analytic: A #CMWorld Chat with Pierre DeBois

Many content marketers struggle with applying analytics to help make better decisions on their content. No on…

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8 Simple SEO Tips for The Not-So-Tech Savvy Entrepreneur

8 Simple SEO Tips for The Not-So-Tech Savvy Entrepreneur

Planning to update your company website? There's more to it then just a fancy new design. You need to make su…

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Zimana founder Pierre DeBois explains customer analytics

Zimana founder Pierre DeBois explains customer analytics

Pierre DeBois founded Zimana in 2009. This small business analytics consultancy reviews data from web analyti…

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Articles

Is AEO Actually Working? The Data Behind the Hype

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By Pierre DeBois
| VKTR.com
Organic traffic is down, but one marketer says revenue is up. This AEO dissection unpacks why fewer site visits might mean better buyers. The Gist Here come the bots. AI-driven search tools now answer queries before users click through, with Google AI Overviews appearing in roughly half of U.S. searches and accelerating the zero-click trend. How do you measure AEO?
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Is AEO Actually Working? The Data Behind the Hype

|
By Pierre DeBois
| CMSWire Verified
Organic traffic is down, but one marketer says revenue is up. This AEO dissection unpacks why fewer site visits might mean better buyers. Here come the bots. AI-driven search tools now answer queries before users click through, with Google AI Overviews appearing in roughly half of U.S. searches and accelerating the zero-click trend. How do you measure AEO? Answer engine optimization structures content for AI extraction and citation, but proving its value requires metrics beyond click-through rate.
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The Future of Marketing Analytics Belongs to Trusted Advisors

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By Pierre DeBois
| CMSWire Verified
Marketing Analytics Summit discussions revealed how AI is elevating analytics while exposing challenges around data quality, communication and influence. Analytics is reclaiming its seat. AI has reinvigorated the discipline, but poor data quality remains the chief obstacle to turning insights into action — a theme that dominated the Marketing Analytics Summit's 25th year. The analyst role is shifting.
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