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Pierre DeBois on Muck Rack

Pierre DeBois

  • Founder and CEO, Zimana and Contributor, CMSWire
Norwich
As seen in: CMSWire, LinkedIn, Authority Magazine, Illumination, Medium, The Startup, Chicago Sun-Times, Flipboard, InformationWeek, Small Business Trends, Black Enterprise and
#analytics #marketing #datascience #rstats services #smallbiz contributor @InformationWeek @ITProToday @CMSWire @smallbiztrends #BlackLivesMatter #BlackInData

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Pierre DeBois’s Biography

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Pierre DeBois is the founder of Zimana, an analytics consultancy that help organizations achieve profitability improvements in marketing, Web development, and within their business operations. Zimana has provided services for businesses from many industries. Zimana’s blog is an AllTop analytics blog, while its @zimanaanalytics was named among the top 100 Twitter accounts for big data discussion according to the Big Data Republic/PeerIndex #BigData100.

Pierre has provided digital marketing and a…

Pierre DeBois’s Journalist Portfolio

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Sunday Sitdown: Pierre DeBois, using analytics to help small biz

Sunday Sitdown: Pierre DeBois, using analytics to help small biz

Gary native Pierre DeBois would never have foreseen that his childhood hobby of making replicas of Lamborghin…

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This Entrepreneur Has Been Thinking About Business and Community Since He Was a Kid

This Entrepreneur Has Been Thinking About Business and Community Since He Was a Kid

Minority entrepreneurs represent some of the fastest-growing segments of business in the United States today,…

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Change and Community in Analytics - InformationWeek

Change and Community in Analytics - InformationWeek

Pierre DeBois, Founder of Zimana Analytics stops by the InformationWeek News Desk to share his experience wri…

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Predictive Analytic: A #CMWorld Chat with Pierre DeBois

Predictive Analytic: A #CMWorld Chat with Pierre DeBois

Many content marketers struggle with applying analytics to help make better decisions on their content. No on…

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8 Simple SEO Tips for The Not-So-Tech Savvy Entrepreneur

8 Simple SEO Tips for The Not-So-Tech Savvy Entrepreneur

Planning to update your company website? There's more to it then just a fancy new design. You need to make su…

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Zimana founder Pierre DeBois explains customer analytics

Zimana founder Pierre DeBois explains customer analytics

Pierre DeBois founded Zimana in 2009. This small business analytics consultancy reviews data from web analyti…

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Articles

Are You Judging Your AI Agents in Customer Service?

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By Pierre DeBois
| CMSWire Verified
CX teams are adopting observability tools to trace what AI agents actually do before customers pay the price. What is agent observability? It's the practice of tracing, scoring, and monitoring what AI agents do at each step, turning hidden agent activity into measurable performance data. Why does it matter for CX teams now? Agentic AI is scaling in customer service faster than the tools that track it, leaving marketers unable to explain agent errors, cost, or drift.
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Is llms.txt Worth Your Marketing Team's Time?

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By Pierre DeBois
| CMSWire Verified
llms.txt promises AI models a curated map of your site, but adoption in one estimate still sits under 10% and platform support is inconsistent. How much has AI referral traffic to retail sites grown? Adobe Analytics found U.S. retail AI referral traffic grew more than 1,200% between July 2024 and February 2025, peaking near 1,950% during Cyber Monday 2024. What is llms.txt?
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The Cost-Cutting Case for Customer Service Bots Is Falling Apart

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By Pierre DeBois
| CMSWire Verified
The savings math is reversing: AI resolution costs are climbing as customer trust in bots keeps falling. Time to rethink the business case. ( Which service interactions are shifting to AI, and which stay human? Routine, high-volume tasks are moving to automated AI agents, while human agents are being repositioned toward complex, empathy-driven cases that build loyalty and trust. Is AI customer service actually getting cheaper?
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