Learfield

Landmark agreement expands long-standing relationship and brings Renown branding to Wolf Pack basketball jerseys RENO, Nev., Oct. 1, 2026 — University of Nevada Athletics today announced Renown Health as its Official Healthcare Partner in a multifaceted sponsorship agreement that expands the organizations’ long-standing relationship and further strengthens their shared commitment to advancing health and wellness throughout the region.

Altana to be featured on Bulldogs’ jerseys SPOKANE, Wash. – Gonzaga University and Gonzaga Men’s Basketball have announced Altana, the world’s first AI network for global trade, as the program’s official jersey patch partner for the 2026-27 season.

TUSCALOOSA, Ala. – Learfield and Alabama Athletics announced today that industry veteran Evan Hawkins has been named Vice President and General Manager of Crimson Tide Sports Marketing (CTSM), Learfield’s locally based team representing The University of Alabama.

Databricks and Cal Athletics announce a multi-year partnership, including the naming of Cal’s football venue as “Databricks Field at California Memorial Stadium.” The partnership marks Databricks’ first collegiate athletics sponsorship, deepening the company’s ties to the UC Berkeley community, where it was founded, and where its co-founders still teach. The partnership is the largest in Cal Athletics history. Databricks branding will debut on the field during the Cal vs.

Collaboration now live on the Michigan, Texas and Texas Tech athletics mobile apps DALLAS – SIDEARM Sports, the leading digital solutions provider in college athletics, announced today an innovative new partnership with LiveLike, an industry leader in audience engagement technology platforms. The collaboration is designed to create enhanced fan engagement by integrating LiveLike’s gamification-based platform directly into the mobile apps of SIDEARM school partners.

Author: LEARFIELD Digital Publications, Catalog: Go Duke The Magazine | September 2026 Published: Sep 22, 2026