Learfield

WINSTON-SALEM, N.C. – For the 3rd consecutive season, The Law Offices of Timothy D. Welborn proudly served as the presenting sponsor of the “Home Runs For Heroes” initiative during the 2026 Wake Forest Baseball campaign. Through this partnership, the Triad based local law firm committed a donation of $100 to Victory Junction for every home run hit by the Wake Forest Demon Deacons at David F. Couch Ballpark, home of the Deacs.

BOWLING GREEN, Ohio – Bowling Green State University (BGSU) Athletics and the Allen W. and Carol M. Schmidthorst College of Business have expanded their partnership, naming the Schmidthorst College of Business the presenting partner of Bowling Green Women’s Athletics. The agreement marks the first time nationally that a college of business has become the presenting partner of a university’s women’s athletics programs.

OMAHA, Neb. (June 29, 2026) – Omaha Athletics announced Monday that Omaha-based MCL Construction has signed a multi-year agreement to become the first-ever uniform patch sponsor for Maverick Men’s Basketball. The sponsorship was facilitated through its exclusive multimedia rights holder, Learfield’s Omaha Sports Properties.

YPSILANTI, Mich. — University Bank and Eastern Michigan University Athletics, in conjunction with Learfield’s Eastern Michigan Sports Properties, announced today, June 29, a multiyear partnership that will make University Bank the first brand featured on Maxx Crosby Field at Rynearson Stadium’s iconic gray turf. Beginning with Eastern Michigan’s home opener against Sacramento State University, Aug.

Sponsorships aim to boost brand visibility, strengthen client connections and support financial education Key takeaways The sponsorship includes men’s and women’s basketball at Duke and UNC, plus football, basketball and Olympic sports at Oregon. The sponsorships will support financial education and help deepen community connections. Edward Jones will hold wealth management category exclusivity across all three schools. ST.

Iconic Wisconsin brand to be showcased by Badger Football, Men’s Basketball and Men’s Hockey teams MADISON, Wis. – Today, Wisconsin Athletics announced a groundbreaking sponsorship expansion with Culver’s, which will see the Wisconsin-based national restaurant brand become the first jersey patch sponsor of Badger Football, Men’s Basketball, and Men’s Hockey.

BETHLEHEM, Pa. – Learfield and Lehigh announced today that Tim Bordner has been appointed General Manager of Mountain Hawks Sports Properties, the exclusive multimedia rights holder for Lehigh Athletics. As General Manager, Bordner will oversee all aspects of the multimedia rights relationship, including corporate partnership sales, sponsorship activation, and brand integration initiatives.

Agreement names CommunityAmerica the Official Credit Union of Arkansas Athletics and establishes the first stadium naming rights partnership in Arkansas Athletics history Fayetteville, AR. (June 24, 2026) – The University of Arkansas Department of Athletics has signed a long-term partnership with CommunityAmerica Credit Union, marking a significant step in the credit union’s growing commitment to Northwest Arkansas. Facilitated by Learfield and Razorback Sports Properties, Donald W.

STILLWATER, Okla. – Oklahoma State Athletics and the Osage Nation are partnering in a landmark collaboration that celebrates a shared commitment to education, land, and the future of Oklahoma. As part of the partnership, uniforms for all Oklahoma State University athletic teams will feature an Osage jersey patch beginning with the 2026-27 competition season. The relationship builds on years of collaboration between the Osage Nation and Oklahoma State University.

Expanded partnership reinforces shared commitment to serving the future leaders of the Air Force and the nation. USAFA, Co. — USAA and the Air Force Academy Athletic Corporation announced today an expanded partnership that includes one of the few comprehensive jersey patch sponsorships in collegiate athletics.