Tyrone Stewart

Firstly, this is my first column as Editor of this shiny, new publication. So, welcome, and thank you for joining us on this journey to creating a dedicated retail media community. Retail media has been experiencing rapid growth across the UK and beyond over the last few years, as more-and-more advertisers and retailers realise the incredible opportunity. In the UK alone, retail media ad spend (including Amazon) is on course to exceed £5.5 billion in 2026 (source: IAB UK).

Online supermarket Ocado is now providing advertisers with access to consented shopper data and insights through a partnership with The Trade Desk. The partnership makes Ocado the ‘first’ grocer in the UK to provide direct access to its customer behaviour data, enabling marketers to optimise their audiences and attribute campaigns through The Trade Desk.

Unibail-Rodamco-Westfield (URW), the owner and operator of more than 80 shopping centres across Europe and the US, has launched an in-house media, brand experience, and data partnerships agency. The retail media agency, called ‘Westfield Rise’, will act as a one-stop-shop for brands and media buyers to create campaigns across URW’s platform of retail media assets at its 57 shopping centres in Europe.