Twitter is making changes to advertising on its microblogging platform, amid Russian political ad investigation, with the promise of increased transparency. In the coming weeks, Twitter will launch a transparency centre that will enable everyone to see who is advertising on the platform, and other details about the ads. It will show all the ads currently running on Twitter, how long the ads have been running, associated ad creative, and highlight which ads are targeted at that specific user.
Two Snapchat posts from Geordie Shore star Marnie Simpson have been ruled to have fallen short of the necessary standard for advertising on social media. The posts in question were placed on the app on 20 June 2017 and neither featured clear indication that Simpson was advertising the products. The first untagged ad showed the reality TV star posing with a product from Diamond Whites up to her face. This was accompanied with text stating “50 per cent of [sic] everything from Diamond Whites.
PayPal has made its P2P mobile payments service Venmo available at more than 2m US retailers, so Venmo customers can use their accounts to make purchases through their phones. Via the mobile web, those with Venmo accounts will be able to use their balance or linked bank accounts to shop on the mobile sites of almost every retailer that accepts PayPal, such as Lululemon, Forever 21, and Foot Locker.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".