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Megan Graham on Muck Rack

Megan Graham

Verified
New York
As seen in: Techfluential by Deloitte, The Wall Street Journal, WSJ CMO Today, Medium, MSN, MSN Canada, The New York Times, MSN Malaysia, The Wall Street Journal (Japan), USA Today, Ageing & Society, CNBC, Dementia and
Advertising/marketing reporter at the Wall Street Journal, half-Canuck, Chicago girl 4eva. Tips? DM for my Signal (no pitches, please)

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Articles

This Chicago Spirit Quadrupled Sales With Ads Likening It to Fermented Back Sweat

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By Megan Graham Verified
| The Wall Street Journal Verified
Jeppson’s Malört is gearing up for its biggest ad campaign yet under current ownership as demand for its unusual flavor grows beyond the Chicago area A Jeppson’s Malört delivery truck. Malört Not so long ago, it was tough to find Jeppson’s Malört in bars or liquor stores outside of Chicago and its suburbs. Now, it is in 37 states and counting, thanks to a strange strategy: playing up how disgusting it tastes.
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DOH awards new Corridor H contract

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By Megan Graham Verified
| senate.gov
A new contract for Corridor H has been awarded to extend the highway from Wardensville to the Virginia state line. This is the first contract to be awarded by the West Virginia Division of Highways for the Wardensville section. Triton Construction Inc. was awarded the $85,425,000 contract to fabricate the approximately 3.74 mile section from Trout Run Cutoff Road to Waites Run Road, according to the state Department of Transportation.
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Why Oatly’s Marketing Went From Wordy Billboards to Beverage Events

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By Megan Graham Verified
| The Wall Street Journal Verified
Beverages at Oatly's Aftertaste event in New York in June. Oatly When oat milk was still largely a curiosity, Oatly made a name for itself with verbose, self-aware billboards. A bus-stop ad reading “We made this specifically for vegans and non-vegans and for normally-not-vegan-but-sometimes-flexi-veggie-person-tarians” helped consumers understand what the product was and who should buy it.
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