If you’re trying to get in shape and you want a tiny, wrist-bound computer to help you do it, you have more options than ever before. Fitness trackers come in all shapes, colors, and price tags, with newfangled sensors and features to stand out to customers. But for doctors and scientists studying how exercise can help people deal with disease, the landscape is much simpler. There’s Fitbit, and then there’s everyone else. Like most fitness trackers, Fitbit’s devices are far from perfect.
For the last 100 years, ever since German chemists Fritz Haber and Carl Bosch figured out how to pluck fertilizer out of thin air with brute-force chemistry, farmers have relied on an imperfect product to make their plants grow: fertilizer. Production of the stuff burns through 3 percent of the world’s natural gas annually, releases tons of carbon into the atmosphere, and runs off into rivers and streams and aquifers. Relying on fossil fuels to grow food was never exactly sustainable.
In 2006, when personal genomics company 23andMe launched from its offices in California, it charged $1,000 for a home spit kit and its top competitors were DeCodeMe and Navigenics. If you’ve never heard of those last two, that’s because they never made it out of the aughts. And for a while there, no one thought 23andMe would either. But today, the company is doing better than ever.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".