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Articles by Meghan Keough
Born In The Middle: Why The Best Leaders Are Wired To Bridge
Meghan Keough, Chief Marketing Officer, C1. Here's something I tell my daughter: To be a leader requires followers. Not just a title, a strategy or conviction, but people willing to move with you. Without that, you're not leading. You're just moving alone. The hardest part of building that followership isn't the vision.
How To Become A Transformational CMO, Part 2
Meghan Keough , Chief Marketing Officer, C1. Here's the hard truth: Most CMOs want to lead transformation. Few earn the right. Influence isn't granted. It's earned through mastery of the business, not just the brand. In my last article, I shared five shifts to position marketing as a transformation engine that drives growth. Now, let's explore six ways CMOs can move beyond being seen as a "support function" and earn the power to lead real change.
Breaking The Mold: How To Become A Transformational CMO, Part 1
Meghan Keough, Chief Marketing Officer, C1. getty The chief marketing officer (CMO) is no longer just the voice of the brand. Or at least, we shouldn’t be. Today’s CMO should be the driving force behind business transformation—influencing how companies position themselves, go to market, adopt technology and serve customers. CMOs are uniquely positioned to lead this change.
Hotel trends for 2023
It’s been a couple of challenging years for the hotel industry, but it seems as if the sun has finally broken on the horizon. With travel demand continuing to increase – 46% of consumers said travel is more important to them now than it was pre-pandemic – this offers more hotel advertising opportunities than the past few years. Our recent custom research gives us in-depth insights into what travelers are looking for, the latest hotel trends, and what travel professionals are prioritizing.
Affluent Americans Intend To Travel More Internationally And Spend More Abroad In Coming Year, According To New MMGY Global Research
High-earning U.S. households anticipate taking 3.8 international vacations in the next 12 months Despite rising costs and changing world events, international travel is poised to increase among affluent Americans over the next year, according to new research by MMGY Travel Intelligence. Today, the company released the findings of its Portrait of American International Travelers™study, presented in collaboration with the United States Tour Operators Association (USTOA).
Q2 Traveler Insights Report: The Highlights Analyzed
The quarter-over-quarter stability we saw in our global search data during Q2, which followed a solid start to the year in Q1, is reassuring. Even more reassuring is the fact we saw stability, and in some cases double-digit growth in searches, amidst a climate of operational challenges for the travel industry, rising costs and market inflation. The bubble created by pent-up, post-COVID demand has certainly not burst and looks to remain intact throughout 2022.
Top 5 Trends for Destination Marketers for the Rest of 2022
As we emerge from the pandemic, destinations marketing organizations (DMOs) are in a unique role to build back better as travel returns. Despite many additional challenges in Q2, including skyrocketing inflation, rising fuel prices, and continued staffing shortages, enthusiasm for travel endured, pointing towards strong recovery. Not only did travel demand remain steady with moderate increases, travelers also went farther out this quarter.
Trip Trends: Trip.com US travellers to Europe have increased by nearly 250%
TripTrends series shares the data and trends defining the global travel revival and examine the latest Trip.com data to identify the patterns emerging as travel rebounds worldwide. This series reveals the growth in US visitor numbers travelling to European markets. As consumer confidence to travel resumes around the world, Trip.com data reflects the global travel recovery trends.
Top 5 Trends Hotels Can Leverage for a Successful End of 2022
Although we’ve now surpassed the two-year mark since the start of the pandemic, the past few months have brought on a unique set of challenges, including rising inflation, sky-high fuel prices, and sustained operational and staffing shortages in the travel and hospitality industry. The good news however is that our data shows many positive trends for the travel industry, including an increase in long-haul travel, higher hotel average daily rates, and lower cancellation rates.
A Look at the Contact Center of the Future?
Janice Rapp August 12, 2021 Each year, when the Magic Quadrant (MQ) is published, I look forward to generating a quick visual to assess year-over-year changes. By placing the current year graphic over the previous year’s, it’s easy to see the movement and degree of change amongst the vendors. The scoring of each vendor’s product/service capabilities and support for specified use cases is standardized by Gartner and changes very little from year to year.
Optimize EX and CX in the Hybrid Workplace
More than three-fourths of companies (82% in the US and 76% in the UK) are now anticipating a hybrid work model, according to a new 8x8 survey of 400 IT decision makers. From company culture to customer engagement, everything related to work is now being reimagined to create a consistent experience, no matter where people are or what device they’re using. While we used to talk a lot about customers becoming more demanding, employees are now becoming more demanding, too.
A Single Platform for UC and Contact Center Expands Benefits
Very few companies have fully realized the power of using a common platform for employee and customer interactions. Yet, Metrigy’s research shows that 62.8% of organizations have integrated their UC and contact center platforms—61.9% of those using the same provider. This clearly indicates most IT and CX leaders understand there is value in applying components of each platform with the other group.
What Industry Analysts are Saying About XCaaS
Recently, we invited the top UCaaS, CCaaS, and technology industry analysts to an “as a service” coming out party of sorts: 8x8’s formal introduction of Experience Communications as a Service (XCaaS) — a cloud communications deployment model that erases the boundary between Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS). Read more about what XCaaS means and why it’s meaningful.
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