Mehrgan Malekpour on Muck Rack

Mehrgan Malekpour

As seen in: Emerald Publishing, British Food Journal
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Articles

Taste of success: a strategic framework for product innovation in the food and beverage industry

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By Mehrgan Malekpour, Federica Caboni, Vincenzo S. Basile, Mohsen Nikzadask
| Emerald Publishing
Keywords Competitive strategy Market leader Market follower F&B industry Competitiveness Innovation capability Citation Malekpour, M., Caboni, F., Nikzadask, M. and Basile, V. (2024), "Taste of success: a strategic framework for product innovation in the food and beverage industry", British Food Journal, Vol. 126 No. 13, pp. 94-118. https://doi.org/10.1108/BFJ-02-2023-0138 Publisher : Emerald Publishing Limited Copyright License Published by Emerald Publishing Limited.
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