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Technological innovation is transforming business and our lives. And the travel and hospitality industry is on the front lines, looking for ways to deliver meaningful experiences to guests even as their interactions with staff continue to diminish. The key to long-term success for hoteliers is personalization - understanding what make great customer experiences, while leveraging new technologies to adapt services and interactions to guests' changing needs and expectations.
How making customers feel special is keeping them loyal Everyone likes to feel special. But with a rising standard of living and widespread availability of trendy and luxury products, many traditional status symbol brands are losing their lustre – and elite customers who once felt special are feeling less warm and fuzzy.
The combination of marketing and customer loyalty is not a new collaboration but it is the strategy behind it that has been evolving dramatically in the past few years and that drive is going to continue through 2017. Momentum will continue to build in the loyalty program space and, therefore, so will the new ways these programs are positioned and propositioned to shoppers across the country.
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