She used to come to the supermarket for diapers and bananas. Now she comes for duck confit, live bands and a break from it all. Welcome to the supermarket matinee, or better yet, the multiplex. Increasingly, anytime is show time at the local supermarket as more grocers dedicate space in their stores to food theater — dine-in settings that hold up as destination experiences, even for special events. Since 2008, the “grocerant” market has grown 30%, according to The NPD Group, a research firm.
On a scale of one to 10, Kmart is giving its shoppers an 18, and it’s likely overdue. When the low-priced chain in early September extended every component of women’s apparel, from socks to skirts, into plus sizes, it did so with a great deal of insight. Case in point: Not only did it extend sizes in all clothing categories; it bucked a merchandising convention and integrated them with other sizes throughout the store, rather than in a designated spot (sometimes near the maternity section).
Opinions can move a lot of merchandise, but they can also stir passion — just ask Nordstrom. Since 2007, the Seattle-based chain has been talking to some 14,000 shoppers, mostly women, to learn what they think about its marketing efforts, services and brand mix. They are part of its Advisory Panel, a community of dedicated customers who for 10 years have provided feedback to help Nordstrom improve its shopping experience.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".