Ah, New Years. It’s that lovely time of year where everyone is so motivated, articles are flying off of every blog on how to be a better you THIS year – because THIS YEAR IS YOUR YEAR! That little click from 11:59pm, 2017 to 12:00am, 2018 transported you to a whole new YOU and you have none of the same worries, none of the same habits – it’s ALL NEW! That’s how I view most resolutions and goals.
If you’ve ever worked in digital marketing, you probably already have some experience building an editorial calendar. Bloggers, publishers, advertisers: many people have a professional editorial calendar. But how many of us have a personal one? Do you believe that it is useful to create valuable content as part of your personal branding efforts? If the answer to this question is yes, then you need an editorial calendar.
This is the best idea that you have ever come up with and you know that if all the planets align as they should, you will be on your way to financial freedom. You’ve done the research, completed a financial analysis, and weighed the pros and cons and all the details seem very promising. To take things even a further step, you’ve spoken to your significant other and they support your idea whole heartedly. So, YEA, you surge forward to embark on this awesome endeavor of “Owning It” and you start.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".