In my heyday as a tarot reader for a psychic hotline, I had my fair share of consulting clients over the phone, email and chat regarding questions about their love lives and career changes. Every so often, I would get a client who have high expectations on finding the perfect love and/or career but aren’t willing to hear the truth about their current life. The assumption of being a psychic hotline reader may seem glamorous.
Authenticity has been reduced to a meaningless cliché. You hear it in discussions in various circles, see it as a popular meme on social media and thrown around as a mantra in metaphysical sanctuaries. It is overused and misunderstood. Of course, we all make a commitment to be truthful, sincere and genuine but somehow people define authenticity with originality and uniqueness. Authenticity is in the eye of the beholder. What l share as authentic, you may experience as BS.
Whether you’re an entrepreneur, fresh out of college, in-between jobs, or even a student, you’re most likely on LinkedIn. (And if you’re not, get on it). But it’s not enough to just create a profile and check it off your list. Even if you’re not currently looking for a job, LinkedIn is one of the best ways to beef up your online presence. It’s not enough to just list your job history.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".