Melissa Gonzalez on Muck Rack

Melissa Gonzalez

New York
As seen in: Retail Refined, LinkedIn, New York Daily News, International Business Times (U.S.), Science Magazine, Thrive Global, AB Payments, Twilio, PSFK, Design:Retail, Retail TouchPoints and
Award Winning Retail Strategist & Author of The Pop-Up Paradigm. Principal @mg2_design, Founder of @LionesqueGroup & Retail Refined podcast host @marketscale
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Articles

Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar

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By Melissa Gonzalez
| MarketScale Technology
Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making better store-level intelligence a revenue, margin, and customer experience issue — not just a technology upgrade.
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From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail

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By Melissa Gonzalez
| MarketScale Technology
Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight.
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A Gen Alpha Take on Experiential Retail: What Works, What Doesn’t, and What’s Missing

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By Melissa Gonzalez
| MarketScale Technology
Gen Alpha is no longer a future consumer segment—they are already shaping how retail and entertainment experiences are designed today. Research from MG2 shows that a whopping 70% of Gen Alpha influence what adults in their lives purchase, reshaping brand decisions faster than many companies are prepared for.
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