The golf tournament played on three courses in the California desert this week, the CareerBuilder Challenge, was known in earlier and simpler times as The Hope, for the man who hosted it, Bob Hope. Arnold — Arnold Palmer — won it five times, the last of which was in 1973, at age 43. At the awards ceremony that year, Hope, looking for the $32,000 first-place check, asked, "Who's got the money?" Down came the house, Arnold leading the way. He owned the desert. Which brings us to Phil.
I once told the musician T Bone Burnett that one of the things I like most about golf is how it fosters friendships. This was by email. In response, T Bone wrote, "That is, of course, true, but you could say the same thing about Renaissance Faires or Civil War reenactments. Or anything, really. What I love most about golf is the solitude of it. You initiate every action — alone." You may know the name T Bone Burnett. You may not.
I was always going to wear the pants, no question about that. For four or five years now, I've been buying Sansabelts (from the French sans, "without") on a website devoted to the beltless slack. And now I was on my way to a showroom in the heart of New York City's Garment District to see the man who makes them. Sansabelts, historically offered in colors plucked off a Froot Loops box, were a staple of the American golf scene in the 1970s, when I got trapped in the game's web.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".