Michael Brito on Muck Rack

Michael Brito

  • Executive Vice President - Zeno Group, TEDx Speaker & Digital Strategist
Silicon Valley
As seen in: LinkedIn, Forbes, Hubspot Blog, Entrepreneur, MDPI, Business 2 Community, HackerNoon, BioRxiv, Social Media Today, MarketingProfs and
Digital OG. Building brands online since Al Gore invented the Internet | US Marine | TEDx | Professor | 🔥 @Lakers @49ers | @ZenoGroup

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Articles

Tracking Brand Reputation in AI Search

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By Michael Brito
| HackerNoon
Tracking Brand Reputation in AI Search by Your browser does not support the audio element. Voice Dr. One Ms. Hacker byMichael Brito@britopian byMichael Brito@britopian I'm Michael Brito. I have been building brands online since Al Gore invented the internet. Story's Credibility About Author I'm Michael Brito. I have been building brands online since Al Gore invented the internet.
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Muck Rack Puts GEO Education Front and Center for PR

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By Michael Brito
| britopian.com
Public relations has always been about influence. Now it is about visibility inside artificial intelligence. That shift explains why Muck Rack’s Fundamentals of GEO course deserves attention. It is the first training from a major media monitoring technology vendor built specifically to give PR professionals a foundation in Generative Engine Optimization. Every major disruption in communications has created winners and losers. Google search reshaped discoverability. Social platforms reshaped reach.
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Why Narrative Intelligence and GEO Are Redefining Reputation Risk

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By Michael Brito
| PR News Verified
[Editor's Note: Join author Michael Brito at the PRNEWS event session “Reputation Intelligence: Tools to Track, Measure & Predict Brand Risk” on Sept. 24 as he expands on these ideas and shares practical strategies with other industry leaders.] Reputation is no longer a side conversation in communications. It has become a board-level concern, shaped by algorithms, narratives and cultural flashpoints that move faster than most organizations can track.
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