Michael Bürgi on Muck Rack

Michael Bürgi

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New Jersey, New York
As seen in: Digiday, Adweek, Flipboard, NewsBreak, Sounds Profitable (Podcast), WARC, ANA Magazine, Modern Retail, Omnicom Media Group, VideoNuze, LaptrinhX/News and
Veteran journalist & communicator focused on marketing/media/content. Currently Sr editor @digiday. Devout Knicks fan, amateur marine biologist, avid foodie.

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Publicis and The Trade Desk settle their dispute, but tell no one why

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By Seb Joseph , Michael Bürgi 
| Digiday
By Seb Joseph and Michael Bürgi  •  June 12, 2026  • Publicis and The Trade Desk have made up, which is either a triumph of negotiation or a sign the whole thing was never quite as dramatic as it seemed. The resolution, announced earlier today (June 12) in a joint statement, came after months of public rebukes, audits and no shortage of background briefing from both sides.
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Mile Marker acquires Lift to enhance its creative and digital performance chops

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By Michael Bürgi 
| Digiday
By Michael Bürgi  •  June 9, 2026  • Consolidation among mid-level media agencies continues apace as they add resources to offer a wider array of services as a means of attracting larger clients. Independent media agency Mile Marker, formed less than two years ago, continues to be one of the more aggressive indies in pursuit of complementary pieces, having just acquired creative performance shop Lift, based in San Francisco.
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Media Buying Briefing: The upfront has started to move, as sports leads the way again

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By Michael Bürgi 
| Digiday
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → The 2026 upfront marketplace has begun to move, with both holding company media agencies as well as some independents cutting deals, principally with media sellers that control both linear TV and streaming options.
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