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Michael Bürgi on Muck Rack

Michael Bürgi

Verified
New Jersey, New York
As seen in: Digiday, Adweek, Flipboard, NewsBreak, Sounds Profitable (Podcast), WARC, ANA Magazine, Modern Retail, Omnicom Media Group, VideoNuze, LaptrinhX/News and
Veteran journalist & communicator focused on marketing/media/content. Currently Sr editor @digiday. Devout Knicks fan, amateur marine biologist, avid foodie.

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Articles

Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science

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By Michael Bürgi Verified
| Digiday Verified
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Omnicom wasn’t ready to announce the move yet, but word leaked out last week that the holding company’s media agency group is folding Hearts & Science and Mediahub together into one agency that will operate under a new name and brand.
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The upfront market is nearly done, as sports acts as both negotiation driver and obstacle

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By Michael Bürgi Verified
| Digiday Verified
The upfront marketplace, long in the making this year, is nearing completion, as the major holding companies and larger independent agencies wrap their negotiations with the biggest of the sellers from traditional media giants to the major streaming services. All that’s left to do is to finalize packages with any traditional media firms that don’t have some digital or streaming element, which includes mostly cable networks not owned by the aforementioned traditional media giants.
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Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half

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By Michael Bürgi Verified, Seb Joseph Verified
| Digiday Verified
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → As the media industry absorbs the massive amount of accounts changing hands in the first half of 2026 — and braces for what could be an equally active second half, with Coca Cola in play — it’s a busy time for the world of consultancies that help guide marketers to which agencies they should use.
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