Michael Feeley
Verified
(He/Him)
- Copywriter and Business Journalist, New Digital Age
- Editorial Content Manager, Bluestripe Group
Glasgow
Copywriter and comms consultant.
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Articles by Michael Feeley
Santander’s Joe Goldberg on why brand-building matters more than ever
Brand CMOs should reduce their dependence on search-led acquisition in favour of investment in brand and building cultural relevance, according to a leading financial services marketer. Speaking at The Future of Media Manchester 2026, Joe Goldberg, Head of Brand, Marketing and Communications Strategy at Santander, questioned the tendency of many marketers to focus on search ads and visibility in large language models – potentially to the detriment of their overall brand.
Creativity in Retail Media: context, collaboration and customers
Retail media is one of advertising’s fastest-growing channels with investment continuing to accelerate. The focus of professional marketers is now shifting beyond audience targeting and measurement towards a more fundamental question: what does great creative look like in a retail media environment? This was the central theme of a recent panel discussion staged at MAD//Fest London 2026.
Commerce media grows up: why the industry is ready to move beyond ‘retail’
Retail media may have dominated marketing agendas for the past three years, but the consensus emerging from industry leaders is that the sector is already evolving into something much broader.
GoWit announces partnership with Publicis Media Middle East to scale Retail Media across MENA and Türkiye
Adtech provider GoWit and Publicis Media Middle East, part of the French multinational advertising and communications holding company Publicis Groupe, have announced a strategic Commerce and Retail Media partnership across MENA and Türkiye. The partnership brings together GoWit’s AI-first Retail Media technology, GoWit One, with Publicis Media’s regional scale, advertiser demand, and strategic expertise, accelerating the operational efficiency of Retail Media for retailers, agencies, and brands.
Jaclyn Nix, COO, Kevel: “Retail media is evolving beyond placements into storytelling” - Retail Media Age
Earlier this month, retail media technology provider Kevel announced the appointment of Jaclyn Nix as Chief Operating Officer. Her appointment comes at a pivotal time for Kevel, as the company focuses on rapid expansion and scaling business operations in line with market demand. Retail Media Age spoke with Nix to find out more… Tell me about your new role – what attracted you to it and what sort of thing will take up your time?
Chalice expands EMEA leadership with Michelle Preusch, Morys Ireland and Alex Wu Navarro
Chalice AI, the custom AI media decisioning platform, has announced three senior appointments to its EMEA team. Michelle Preusch joins as VP, Sales EMEA from Epsilon, where she spent nine years leading client partnerships and commerce. Morys Ireland joins as Solutions Architect EMEA from Mindshare, where he served as Head of Data and Tech for more than eight years.
Deliveroo launches new ad partnership with Sky Glass
Deliveroo customers will now see Sky Glass promoted on Deliveroo’s app as part of the roll-out of its new advertising platform, Deliveroo Media and Ecommerce. Sky Glass is the first non-grocery partner to advertise on the Deliveroo order tracker page. The new advertising partnership means Sky Glass will be able to advertise to millions of highly engaged Deliveroo customers, who after placing an order check the order tracker page multiple times.
Retailer CMOs forecast ‘benchmark beating’ ROI from Retail Media
According to the latest ‘Future of Commerce’report from Criteo, an overwhelming 92% of retailer CMOs report that commerce data, i.e. transactional insights such as purchases, shopping behaviour and loyalty cards, has increased in value over the past 12 months. Criteo surveyed 251 UK CMOs working within retailer businesses to understand how burgeoning demand from brand advertisers to place ads within their properties has impacted strategy and investment.
RMA meets Kim Ludlow of Microsoft's retail media platform PromoteIQ
Retail Media Age (RMA) meets Kim Ludlow, Head of EMEA, Microsoft PromoteIQ to discuss the latest developments in the world of retail media… What scale of retailer is the PromoteIQ platform best suited to?
Deliveroo launches new advertising platform
Deliveroo has launched its own advertising platform, Deliveroo Media and Ecommerce. From July, brands will be able to advertise to Deliveroo customers with relevant offers across its app, on Deliveroo’s website and as part of social media, email and push notification campaigns. For the first time, advertising is planned for Deliveroo’s order tracker page, with new formats to launch over the coming months, alongside sponsored search listings.
Criteo acquires Brandcrush to accelerate offline Retail Media solutions
Criteo, the commerce media company, has acquired Brandcrush, an Australia-based company whose platform enables the buying and selling of omnichannel retail media, including offline media channels.
Consumer demands for curated ads from trusted brands is fuelling demand for retail media
Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio, an omnichannel advertising solution provider.
Retail media networks and the need for standardised measurement
By Katrina Smart, Commerce Media Director – Europe, The Mars Agency When it comes to establishing and enforcing standards for digital media and advertising measurement, hope springs eternal. The issue of measurement is no less elusive with the rise of retail media networks and how well they perform in an omnichannel ecosystem.
GoWit launches free self-service Retail Media integration
GoWit, an ad tech company supporting retailers and brands to build and scale their high-margin ad businesses, has launched a self-service integration solution that will allow retailers to set up the GoWit retail media advertising (RMA) platform in just 15 minutes for free. This follows the $1.3mn funding announced earlier this month that the company will use to enhance the retail media integration process and drive expansion across Europe and MENA.
CEO Q&A: Topsort commits to AI innovation in the Retail Media space - Retail Media Age
Topsort, an AI-based retail media infrastructure company, has announced the appointment of Ricardo Zilleruelo as its Principal Engineer, a move which the company believes reinforces its commitment to being “a democratizer of Silicon Valley’s monetization tech and ad tech”. In a strategic shift, Topsort is developing its proprietary ad tech in-house, leveraging its own algorithmic personalisation offering to move beyond reliance on traditional third-party solutions.
51% of shoppers more likely to convert when served shelf-edge digital ads
UK shoppers propensity to be influenced by ads at the shelf-edge is growing, as consumer demand and retailer adoption of retail media networks in-store increases, the latest research from ADvendio, the leading omnichannel advertising solution provider, shows. Original research of over 1,000 UK shoppers by ADvendio revealed that over half (51%) would be more likely to buy a product if they were served digital ads in-store, rising to 62% of Millennials.
Nectar360 partners with Rokt to improve ad relevance for Sainsbury’s and Argos customers
Nectar360, which operates the UK’s largest and most recognised coalition loyalty programme in Nectar, and a Retail Media Network that spans Sainsbury’s and Argos has partnered with Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer.
RMA Live presents free Retail Media report following successful breakfast event
In a relatively short space of time, retail media has emerged as a crucial component of contemporary digital marketing strategies. Retail Media Age staged a special ‘RMA Live’ breakfast in Soho last month (in association with Criteo, mediarithmics and Jobsinadtech.com) gathering a diverse range of industry experts to discuss the current state of the retail media landscape.
Retail marketers left in the dark over social ad spend
Over two-thirds (68%) of retail marketers have lost control of social media ad spend, according to new research by product performance management (PPM) platform ROI Hunter. “Algorithms like Meta’s are focused on matching audiences rather than products, and they don’t have access to all the data that retailers have like margin and stock levels.
VaynerMedia expands Retail Media offering with appointment of Mike Feldman
VaynerMedia has announced the expansion of its retail media capabilities, following client demand and consecutive years of growth in the discipline. Mike Feldman has joined the agency as Senior Vice President, Global Head of Retail Media, to lead the practice. Feldman joins from dentsu where he was Head of Retail Media and Commerce.
UK shoppers more influenced by ads served on retailers’ websites compared to marketplaces
As retailers continue to grow their Retail Media Network (RMN) capabilities, UK shoppers are now more than twice as likely to be influenced by ads served to them on the websites of retailers they already shop with compared with marketplaces, according to research from Intellias, the software engineering and digital consultancy company.
Retail media exceeds benchmarks on brand suitability, fraud, and engagement, finds DoubleVerify - Retail Media Age
DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, has previewed findings from its eighth annual Global Insights Report, which analyses media quality and performance trends across more than one trillion impressions from over 2,000 brands in 100 markets.
ISBA launches Responsible Retail Media Framework
ISBA has launched the UK’s first Responsible Retail Media Framework, the result of a year-long industry-wide collaboration of brands, retailers and their tech and consultancy partners. Designed as a guide to drive standardisation across definitions, data availability, attribution and transparency, the Framework provides the emerging retail media industry with a responsible blueprint for development.
Influencer x Retail Media: The New Dynamic Duo
by Adrienne Rowland, Senior Ecommerce Manager, Wavemaker Global and Clare Dobson, Global Platform & Influencer Lead, Wavemaker As the buzz around Retail Media grows ever-louder, inventory is expanding at such a rate that your brand should already be testing version 2.0. This ecommerce upgrade combines two power players: Retail Media + Influencer-Produced Content (IPC). In testing with our own clients, we’re already seeing new levels of success. Why?
Asda appoints SMG as Retail Media Network partner
Asda appointed SMG, the UK’s leading independent retail media operator, as its new Retail Media Network (RMN) partner. SMG will manage the retail media planning and retail media operations functions of Asda business. Previously managed by GIG Retail for the past eight years, SMG’s appointment comes at an exciting time as Asda plans to expand its retail media network via more stores, new digital channels, and innovative propositions.
Dentsu launches AI-powered Smarter Media for personalised buying experiences
Dentsu, the integrated growth and transformation partner, is teaming up with Salesforce, the world’s #1 AI CRM, to launch Smarter Media. The solution enables faster monetisation of retail media by creating personalised buying experiences, powered by AI. Salesforce research finds that improved retail experiences are critically needed as 80% of customers say a company’s experience is as important as its products and services.
Adform appoints Jens Bargmann as VP of Retail Media
Media buying platform Adform has appointed Jens Bargmann as Vice President of Retail Media. Bargmann will spearhead Adform’s capabilities by collaborating with premium retailers and delivering bespoke solutions that maximise performance. He will report to Stefan Sommer, SVP, Global Sales & Partnerships/DACH, who oversees the division. With over 25 years of experience in digital marketing, Bargmann has a proven track record of leading high-performing teams across programmatic and retail media.
Voyado launches retail media solution in partnership with Nexta and Adform
Retail media has rapidly become a key strategic growth driver for the retail industry and is soon expected to account for 20% of global digital ad revenues. To help more retailers capitalise on this opportunity, Voyado, Adform, and Nexta (recently acquired by Kevel) are launching a new retail media solution in spring 2025. The solution integrates Adform’s programmatic technology, Voyado’s first-party data-driven platform, and Nexta’s automated infrastructure for seamless implementation.
Nectar360 partners with the Alliance of Independent Agencies
Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has entered into a partnership with the Alliance of Independent Agencies, which represents the interests of over 100 independent UK agencies. Nectar360 will act as the Alliance’s exclusive retail media partner, tasked with educating its members on the fast-evolving retail media landscape so that they can explain the benefits to their clients.
Amazon Ads expands availability of AI-powered image generation
Amazon Ads has announced the availability of its image generation capability in beta to the UK. This generative AI solution is designed to enhance access to creatives and enable brands to produce lifestyle imagery at scale that can help improve ad performance. In a March 2023 survey, Amazon Ads found that among advertisers who were unable to build successful campaigns, nearly 75% cited building ad creatives and choosing a creative format as their biggest challenges*.
NDA and Digital Women Cannes team-up with SASA Health to host ‘sensory reset’ wellness experience
The Cannes Lions International Festival of Creativity is a great place to be but, sometimes, with so much going on, it’s easy for things to become, well, a bit much. To combat Cannes overload, NewDigitalAge and Digital Women Cannes are partnering with the brilliant Jenny Okolo, founder of SASA Health & Sensory, to host a special pop-up wellness experience, ‘RESET ON THE GO!’ on 18th June at 10am local time at our Maison New Digital Age hub (Dukes Bar).
The Next Act – A Complete Guide to Career Change, Professional Reinvention, and Finding Work That Matters - Thrive Global
I walked away from acting with an abundance of advantageous skills and knew I could do it again in a new career once the initial shock wore off. You can, too. You can land solidly on your feet. You don’t need to cower. There’s no need to panic. You’re not close to being done. You haven’t finished your run. You’re a player. Get off the bench and get back into the game. It’s not simply a matter of career moves. It’s about developing self-confidence in your abilities and refusing to take no for an answer.
Delays and Protests Complicate Colorado Property Tax Special Session | JD Supra
During this year’s November election, Coloradans clearly rejected Proposition HH, the ballot measure Democrats in the state legislature referred to the voters in the waning days of the 2023 regular session to address severe spikes in property tax rates. Following the proposal’s defeat by a double-digit margin, Gov. Jared Polis (D) called lawmakers back under the Gold Dome for a special legislative session that began this past Friday, Nov. 17.
Delays and Protests Complicate Colorado Property Tax Special Session
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During this year’s November election, Coloradans clearly rejected Proposition HH, the ballot measure Democrats in the state legislature referred to the voters in the waning days of the 2023 regular session to address severe spikes in property tax rates. Following the proposal’s defeat by a double-digit margin, Gov. Jared Polis (D) called lawmakers back under the Gold Dome for a special legislative session that began this past Friday, Nov. 17.
By Melissa Blake, Nigel Daniels, Michael Feeley Verified, Douglas Friednash, Abigail Jones Verified, Jia Meeks, Sarah Mercer, Josh Friednash, Cooper A. Reveley, Sloane Whelan
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Lexology
Verified
Woosmap & what3words partner to enhance address validation precision
Woosmap, a platform offering privacy-first geolocation APIs and SDKs, and what3words, the global location technology, have announced a strategic partnership. This collaboration aims to combine their products to enhance customer experience when looking for a precise location or an address. The partnership means online retailers, or businesses who collect addresses from their customers, can offer a user-friendly way to let them specify their exact location alongside a traditional postal address.
Record online clothes sales defy cost of living crisis
Shoppers defied the cost of living crisis to hit online clothes shops at record levels through the first half of 2023 as, according to analysis of the ONS’ retail sales data from global circularity experts Reconomy. The data revealed that the value of average weekly online sales at textile, clothing and footwear stores reached a record £1.71 billion in H1 2023.
Burnley FC scores big in ecommerce with Visualsoft partnership
English football club Burnley FC has partnered with Visualsoft, a leading ecommerce provider, to enhance its online retail operations and transform the overall customer experience. Founded in 1882 and located in the north of England, the prestigious football club has a rich history and a passionate fan base, competing in the top-tier English football premier league.
Retail performance expected to dip in Q3
Retail performance is expected to dip in Q3 by -1 index point, according to the latest Retail Health Index from the KPMG/RetailNext Retail Think Tank (RTT), an independent board of retail experts.
Challenging times fail to dampen online UK retail sales in July, Wunderkind’s data shows
UK retailers’ online sales remained resilient, up +2.04% year-on-year in July, despite ongoing cost-of-living pressures and stiff competition from Amazon Prime Day discounting, the latest data from Wunderkind, the leading performance marketing solution that scales one-to-one messages for retailers and brands, reveals.
CommerceHub partners with Miravia in Spain
CommerceHub, one of the world’s largest commerce networks for global retailers and brands, today announced implementation of its ecommerce platform with Miravia, a premier selling channel in Spain. The integration will power Miravia’s mission to become the everyday ecommerce ecosystem where brands, buyers and creators connect.
STARZPLAY partners with TPAY for Mobile Payments - Ecommerce Age
Subscription video-on-demand (SVOD) service STARZPLAY has announced a strategic partnership with TPAY, the leading payments provider in the Middle East, Turkey, and Africa (META). With this partnership, customers will be able to make their subscription payments using their mobile phone numbers, to access STARZPLAY’s premium sports and entertainment content.
Lord & Taylor’s video-first retail media program with InMobi Commerce delivers 557% increase in new sales
InMobi Commerce, a leading advertising technology platform for eCommerce companies, has revealed that Lord and Taylor’s latest retail media program, powered by InMobi’s technology, yielded significant increases in sales, gross merchandise value, and click-through rate for the leading women’s clothing brand. The brand, itself a fashion leader, sought to enhance its online presence and showcase its unique assortment of products to Lord & Taylor’s online shoppers.
Luxury watch platform CHRONEXT wins more customer time with Storyblok’s CMS
Luxury watch platform CHRONEXT has revealed how content management system (CMS) Storyblok has helped redefine the brand’s customer experience, specifically through development of an iOS mobile app that enables their marketers and developers to create customised user journeys. Over the past 10 years, CHRONEXT has dedicated itself to selling, trading, and buying luxury watches worldwide as an e-commerce storefront.
The prospects for Retail Media
by Bernd Bube, CEO and Founder of ADvendio. Retail media has been one of the most successful responses to poaching that retailers have ever discovered. After years of watching its market domination eroded by pureplays and other disruptors, retail has recognised the power of its existing assets, both in-store and online.
Biscuiteers bakes in luxury gifting delivery experiences, in partnership with Scurri
Luxury, hand-iced gifting company, Biscuiteers, has taken full control of its 365 days a year, worldwide customer delivery proposition – from dispatch to customer notifications – in partnership with Scurri, the next generation delivery management platform.
Luxury apparel brand Dsquared2 launches online flagship D2C store
Luxury apparel brand Dsquared2 has partnered with leading full-service digital commerce specialist Astound Commerce to launch an online flagship store to drive global direct-to-consumer (D2C) sales. Founded by Canadian identical twin brothers Dean and Dan Caten, Dsquared2 is an Italian fashion house based in Milan. Its design philosophy, across men’s, women’s, and children’s wear, is an edgy mix of Canadian iconography and refined Italian tailoring.
LK Bennett taps True Fit to bring AI to its digital fit experience
Premium British fashion brand LK Bennett has tapped TrueFit, the leading AI platform that decodes size and fit for digital consumers, to increase conversion, reduce returns, and drive customer loyalty. Founded in Wimbledon in 1990, LK Bennett quickly became known as a uniquely British fashion brand, and has since garnered many celebrity fans, including HRH The Princess of Wales, Amy Adams and Eva Mendes.
Sprayway boosts orders using Patchworks BI - Ecommerce Age
Outdoor brand Sprayway has improved its customer experience and business performance by using predictive analytics from Patchworks BI – boosting orders almost a third (31%). The high-performance outdoor wear and accessories specialist, which celebrates 50 years in business next year, has a strong presence on the UK high street and a growing online proposition.
Personalised digital engagement key to driving luxury purchases for 89% of UK shoppers
The outlook for luxury shopping in 2023 is very positive, according to exclusive research of 500 luxury shoppers conducted by Wunderkind, a performance marketing solution that scales one-to-one messages for retailers and brands. Looking back over the past year, Wunderkind’s research found that nearly half (45%) of respondents purchased 3-5 luxury goods in 2022; while just under a quarter of respondents (24%) purchased 6-10 items, and 11% purchased luxury goods more than eleven times in a year.
Cost-of-living caution sees 59% of online shoppers visit retailers’ websites up to five times before a purchase
Cost-of-living consumer caution is making shoppers more considered, lengthening buying journeys and increasing the number of digital touchpoints within their buying journeys, the latest research from insights-led customer engagement platform MoEngage has revealed.
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