I’ve come to realize that the occasional day off is not only acceptable—it could be beneficial.For years, my wife would suggest we take a vacation during the school year that would require our kids to miss a few days of school. It would be cheaper and less crowded than traveling on school holidays, she would sensibly point out, and besides, a few absences will not ultimately make a difference in their education.
I was in the grocery store with my kids recently, and in an effort to get them to take a break from trying to kill each other long enough for me to check out, I decided to ask them directly: “Please take a break from killing each other so I can check out.” It didn’t really work, but it did catch the attention of a young woman passing by, who turned to me with a big smile and told me I was a “very cool dad.” Of that I am not sure, but the interjection was enough to somehow silence my kids long...
The other night, my oldest daughter came down a while after bedtime, crying hysterically. Why? When she could finally catch her breath and get words out, her answer was chilling: "I keep thinking of Nazis with torches." It is a scenario that I never thought I’d need to address with my children, but her fear is one that is horrifyingly rational this week. I had struggled with whether to discuss the events in Charlottesville, Va., with her.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".