Michael Kummer

The negative Primal Queen review I published recently was meant to be a one-off. But readers keep asking me about various bison, organ-meat, and “ancestral testosterone” brands they’ve come across in their feeds, and the pattern is the same: a cheap product sold with dishonest marketing and a visual identity that’s “borrowed” from better brands that are actually doing the hard work of sourcing and producing a quality supplement.

When I published my article on how I cured my IBS after three decades of bloating, constipation and abdominal pain, I expected some pushback. What I didn’t expect was how many readers would write back with a version of the same story: “I cut the plants and ramped up the meat like you suggested, and now I feel worse.

Primal Queen shows up in my inbox almost every week. Women want to know if it’s a real ancestral nutrition product or another well-marketed capsule with a famous founder story attached. That’s due in large part to the fact that the company spends an absurd amount of money advertising their product on Google and Meta; if you’ve searched for information on organ meat supplements, you’ve no doubt seen their many, many ads and sponsored products (as shown in the screenshot below).