Michael McKay on Muck Rack

Michael McKay

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As seen in: Tar Heel Blog, Elemental, MSN, PLOS ONE, BMJ Open, MDPI, Flipboard, The Sacramento Bee, Lexington Herald-Leader, The Courier-Journal (Louisville, KY), Global Research and
TarHeelGooner | UNC (‘05) | Contributor @KeepingItHeel | Arsenal supporter | WWE Universe | #BachelorNation
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Articles

The future of PR belongs to storytellers, not software

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By Michael McKay , Michael Mckay , Venture PR
| PR Week
Even as OpenAI was training ChatGPT to generate a perfect press release in seconds, behind the scenes, the company was working to hire a human storyteller. In an AI-driven world, telling authentic stories that resonate remains an exclusively human trait. On May 1, CEO of OpenAI Sam Altman took to X to share his latest take on AI’s job market impact. “We want to build tools to augment and elevate people, not entities to replace them,” Altman said in the post.
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Lessons learned from UNC basketball's capitulation to VCU in the NCAA Tournament

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By Michael McKay , Michael Mckay 
| MSN
Michael McKay A season that showed so much promise back in November just ended like a balloon popped by a needle. The UNC basketball program's 2025-26 season ended, like last season, with a loss in the NCAA Tournament's first round. Then, a flawed, small team couldn't keep up with a Power Five team. Now, a team shorn of its star player ended the season on a three-game losing streak. It was like news of Caleb Wilson's thumb surgery took the life force out of the team.
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Lessons Learned from UNC basketball's capitulation to VCU in the NCAA Tournament

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By Michael McKay , Michael Mckay 
| Keeping It Heel
A season that showed so much promise back in November just ended like a balloon popped by a needle. The UNC basketball program's 2025-26 season ended, like last season, with a loss in the NCAA Tournament's first round. Then, a flawed, small team couldn't keep up with a Power Five team. Now, a team shorn of its star player ended the season on a three-game losing streak. It was like news of Caleb Wilson's thumb surgery took the life force out of the team.
Open in Who Shared Issue with article?
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