Michael Roeth

Unlike a lot of people out there, I always thought multitasking was a big myth. Maybe I feel that way because I am not very good at it? Or maybe it is because it really is difficult to focus on more than one thing at the same time. Focusing on two or more things at the same time always results in poor focus on any one. Lately, I have been working really hard to eliminate distractions when I am working on something and to reduce the “noise” around me, so to speak.

The latest State of Sustainable Fleets Market Brief is out, and I have spent some time reviewing it. Like the work we do at NACFE, this report is based on a broad range of data from real-world fleets. Pragmatic is a good way to describe our work and this report. One key takeaway from the report was the fact that “the market for clean fleet technologies is maturing across all fuel types.” The report describes the market as in flux, which aligns with our description of the Messy Middle.

I recently returned from attending the National Private Truck Council’s (NPTC's) Annual Conference and Exhibition, and I think private fleets are among the most modest and data-driven groups in trucking. They rarely brag about their accomplishments, and yet every year or so, private fleets have to justify their existence to members of the C-Suite who are more concerned with the “real business” of their company, whether that is making furniture, widgets, or some other product.