Michael Bush on Muck Rack

Michael Bush

United States
As seen in: Ad Age, Arizona Daily Star, Automotive News, Guitar World, BiggerPockets, Finance Digest, Real Business, SmallBusiness.co.uk, BusinessCloud, WholeFoods Magazine and
SVP, Global Marketing at Edelman
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Articles

Asheville Area STVR - Financials

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By Michael Bush, Robert Ombres, Alex Fountain, Doniel Winter
| BiggerPockets Verified
For  proforma, I usually take 20% off AirDna for conservative estimate and accounting for AirBnb service fees. In reality, my properties usually perform 20% above Airdna's estimates. With that said, 1. Dive a bit deeper in AirDna and understand Top 10% performers 2. Do a bit of research on town / county tourism sites to understand target customers. Value add to get top rents could be, a. Market as luxury- outfit furniture appropriately. b.
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Keep spending: Why brands shouldn’t go dark during a recession

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By Michael Bush
| Business Age
Michael Bush, managing director of digital marketing agency Climb Online, puts the case for upping your ad budget in a recession Amidst headlines of a looming recession in the UK, consumers and businesses are likely to start making cutbacks in spend. The kneejerk reaction from many businesses is to begin pulling funding wherever they can, and in these circumstances, marketing and advertising are often the first to feel the pinch.
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Why brands shouldn’t go dark during a recession

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By Michael Bush
| SME Magazine Verified
By Michael Bush, Managing Director of digital marketing agency, Climb Online Amid headlines of a looming recession in the UK, consumers and businesses are likely to start making cutbacks in spend. The kneejerk reaction from many businesses is to begin pulling funding wherever they can, and in these circumstances, marketing and advertising are often the first to feel the pinch. For example, during the 2008 recession, the US saw a reported 13% drop in advertising spend.
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