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Learn more about Muck RackStrategist and best-selling author Michele Wucker coined the term “gray rhino” for obvious, probable, impactful risks, which we are all too likely – but, crucially, not condemned to neglect. The metaphor has moved markets, shaped financial policies, and made headlines around the world. It became a frame for the ignored warnings that led to the COVID-19 pandemic and a lyric in a hit single about depression by the global music phenomenon BTS.
Michele is the author of four books including the glo…