Investing is no longer just about the returns. A growing number of investors also want their money to fund companies as committed to a better world as they are to their bottom line. Socially responsible investing makes up 12% of the $52.5 trillion investment assets under management in the U.S., according to a 2024 survey by the U.S. Forum for Sustainable and Responsible Investment. That amounted to $6.5 trillion in assets under management that were marked as sustainable or ESG.