The value of an investment is no longer just about returns. An increasing share of investors are also calling for their money to make a positive impact on society and the world at large. In fact, socially responsible investing, and one of its subsets, impact investing, now accounts for more than $1 out of every $5 under professional management in the U.S., according to a 2016 survey by the U.S. Forum for Sustainable and Responsible Investment.
The number of investors who wish to align their investment portfolios with personal values continues to rise, but constructing such a portfolio is far from straightforward. Despite rapidly growing demand for sustainable and responsible investments, the field is still nascent and in the early stages of development. The myriad of choices available also poses an intimidating challenge to investors who want to make a positive impact but do not know where to start.
For the second year in a row, ETFs topped the popularity list among financial planners, with 83% of advisors indicating that they currently use ETFs or are recommending them to clients in a recent survey.Not only that, many of the respondents say they plan to increase their use of ETFs next year. This contrasts sharply with mutual funds, the standby product of personal finance for decades, which found favor with a relative minority of advisors.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".