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Mickie E Kennedy on Muck Rack

Mickie E Kennedy

As seen in: HuffPost, Business 2 Community, Social Media Today, Electric Literature, Kirkus Reviews, PR Daily, Ragan, ereleases.com, The Threepenny Review, The Offing and
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Articles

How Small Businesses Can Use PR Without Hiring an Agency

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By Mickie E Kennedy
| ereleases.com
You do not need a PR agency to get publicity. An agency can help when you need crisis support, ongoing strategy, or media relationships. But small businesses can do steady PR on their own if they understand what PR is really about. It is not about “getting famous.” It is about giving the right people a clear reason to care. Start with real news The biggest mistake small businesses make is treating PR like advertising. A journalist is not looking for your sales pitch.
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Best Press Release Distribution Services for Small Businesses

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By Mickie E Kennedy
| ereleases.com
The best press release distribution service depends on what you need the release to do. That sounds obvious, but it is where many small businesses waste money. They buy the cheapest option and expect media coverage. Or they buy the biggest wire and spend more than the story can justify. A press release service should match your goal: visibility, search presence, journalist reach, investor disclosure, local awareness, or trade media pickup. Here are the main options worth comparing. 1.
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Customer Win Press Release Examples and Templates

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By Mickie E Kennedy
| ereleases.com
A customer win press release works best when it proves one simple thing: a real customer chose your company to solve a real problem. That sounds obvious. But many customer-win releases read like sales brochures with a logo attached. The stronger version is more useful. It says who the customer is, what they chose, why they chose it, and what happens next. For small businesses, this type of release can do a lot of good work. It shows momentum. It gives prospects confidence.
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