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The Top Class Wednesday Update is back once again for the renegade master
Greetings – Mike here. Mark is up in London so I’m doing the honours today. Which is indeed fortuitous as it is time to talk Advice Gap. Our Advice Gap research has been running in various guises for over 10 years now, stretching all the way back to the OG 2016 report from the Citizens Advice Bureau. This year’s study will be the 4th edition in full on lang cat branding glory, as usual combining YouGov consumer research with the views of our adviser research panel.
Nation puts Churchill's maxim to the test
Winston Churchill is widely credited with saying, "Americans can always be trusted to do the right thing, once all other possibilities have been exhausted." Our experience with President Donald Trump and his enablers in Congress is testing that maxim. We've had two years of punishing tariffs, rising costs and drastically reduced government services. Not to mention Trump's narcissistic self-promotion, his disregard for the Constitution and the courts, and an interminable war with Iran.
Something to remember in November
President Trump, with the support of elected fellow Republicans, has given us substantial price increases during his second term. * Annual household cost: Aggregated price increases and tariff policies cost the average American household an estimated $1,000 to $2,000 extra annually. * Tariff inflation: Aggressive import tariffs - averaging an effective rate of about 11% to 12% by mid-2026. * Coffee: Up nearly 35% since the start of 2025.
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