The quick-service restaurant customer loyalty landscape is constantly evolving. Technical innovation has made it easier than ever to launch, analyze, and optimize a loyalty program’s member experience and value proposition. Within the past year, new or revised programs have been introduced by Chili’s, Subway, Chuck E. Cheese, 7-Eleven, and others. Chipotle has plans to launch a new loyalty program this year.
Pittcon introduced some significant changes in 2018. The most visible was the decrease in time for the exhibition from four to three days. On Tuesday (the first day), the exhibition floor was very active with what amounted to pent-up energy. However, we must also point out a decrease in the size of the exposition and the absence of some large vendors.