Mike Fantis on Muck Rack

Mike Fantis

London
As seen in: The Drum, Global Banking and Finance Review, Marketing Week, The Grocer, The Morning Advertiser, Advertising Week, Management Today, Internet Retailing, MyCustomer.com, Luxury Daily and
Mike Fantis - PPC, SEO, SEM, LFC Fan, UFC/MMA/Boxing
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Articles

Does Your Agency Really Understand Your Customers… or Your Business?

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By Mike Fantis
| Advertising Week
By Mike Fantis, Vice President, Managing Partner, DAC One of my guilty pleasures is bullshit bingo, it’s a game you can play in your own head and one that lends itself extremely well to the media sector. You can pick up an easy point for “the right message, to the right person, at the right time.”  In fact, I’d be willing to bet any client-side readers will have heard someone at an agency repeat the mantra at least once.
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Aim higher, not wider: It’s time to call out reach as a KPI

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By Mike Fantis
| The Media Leader UK
Opinion Marketing performance has always been under close scrutiny. What’s changed is the pressure marketers are under. Budgets are tighter, markets are noisier, but expectations have not diminished. A recent DAC and Forrester report found that 67% of marketers are now being asked to justify their marketing investments more frequently. When that pressure kicks in, many fall back on familiar metrics.
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An indie’s perspective: Isba is right, proprietary media needs to go

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By Mike Fantis
| The Media Leader UK
Opinion Proprietary media doesn’t benefit smaller brands or agencies, resulting in a two-tier system. I still don’t think proprietary media can offer better value than a well-considered media strategy. The media sector likes a good spat. In recent years, black boxes, various holdco acquisitions and Origin have all provoked “lively debate” at industry events and online. However, public disagreements between — typically collaborative — trade bodies tend to be less common. Until now.
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