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Mike Hoffman

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Articles

The AI Hype Meter Is Redlining

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By Mike Hoffman
| SBI, The Growth Advisory
Scroll through LinkedIn. Try to find five posts that do not mention artificial intelligence (AI). You cannot do it. The noise is deafening. Every vendor claims to solve world hunger. Every board is demanding an AI strategy. But the data tells a different story. MIT reports a 95% failure rate for AI projects. NTT puts that number between 70% and 85%. Most companies are failing. Investors are being told a narrative of "cost-cutting success," but the reality is often failed implementation.
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The "Simple Business" Trap: Complexity Demands Data, Not Gut Feeling

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By Mike Hoffman
| SBI, The Growth Advisory
Go-to-Market Strategy Insights 2 Dec 25 Fewer than 1 in 3 GTM leaders feel ready in 60 days. Learn SBI’s proven playbook to shorten ramp time, align teams, and deliver commercial outcomes faster. There is a misconception about "unglamorous" industries. People look at a company like Restaurant Technologies (RTI). They see trucks delivering cooking oil. They see waste removal. They assume the business model is simple. They are wrong. Simplicity is a veneer.
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Metade das empresas da Fortune 500 sumiram; isso ensina algo sobre como lidar com IA

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By Mike Hoffman
| InfoMoney Verified
Quem frequentava a Blockbuster lembra do ritual de alugar filmes à noite e nos fins de semana — e do momento em que o streaming tornou isso obsoleto. Poucos lembram que a própria Blockbuster vendeu sua própria ruína: comprei meu primeiro aparelho Blu-Ray lá, que se tornou meu primeiro dispositivo de streaming. A Blockbuster investia em multas por atraso e na disposição das lojas enquanto o futuro do entretenimento passava bem na sua porta.
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