Mike Huffaker

Somewhere out there right now, a dental website is still proudly displaying a dentist’s headshot from the era of frosted tips, Oakley sunglasses, and “extreme whitening” ads. That practice probably doesn’t even realize it. Websites evolve slowly over time. Team pages tend to get updated halfway. Office photos stick around longer than expected. Headshots that once felt current are now the same age as the fraying carpet in the waiting room.

There is a metric that tells you a lot about a dental practice's future: average production per chair. Our new industry data put the average at approximately $200,000 per chair annually. That is a reasonable baseline, but it is not where growth really accelerates. Practices that reach $300,000 or more per chair see meaningfully stronger growth than those below that threshold. That gap does not come from adding more chairs.