Mike Jones on Muck Rack

Mike Jones

Mesa
As seen in: Resoundcast - the branding podcast from Resound, a creative agency, Medium, Daily Star (UK), Pittsburgh Post-Gazette, Arkansas Democrat Gazette, Heart Radio, Newsroom New Zealand, Data Center Dynamics, Derbyshire Times, The Baxter Bulletin, Intellectual Asset Management and
Building remarkable professional services brands @remarkabrand, @resound + clients. HMU to talk #branding, #theology, #arizona, & #history
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Articles

Learning from the Taylor Swift Takeover

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By Mike Jones
| resoundcreative.com
More than 100 brands changed their social media logos to glittery orange when Taylor Swift announced her latest album. FedEx, Delta, Dunkin, a herd of others: all hoping to catch some economic magic from marketing and economic phenomenon known as “Swiftnomics.” The data behind this Swiftnomics phenomenon is staggering. Small fashion brands saw sales increases of 600-700% from a single Swift sighting. Cities hosting her Eras Tour reported revenue boosts ranging from $100 to $700 million.
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A Case Study in the Value of Brand Consistency

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By Mike Jones
| resoundcreative.com
What 138 Years of Coca-Cola Teaches About Brand Consistency: A Professional Services Branding Guide by | Aug 20, 2025 I recently recorded a podcast about Coca-Cola’s brand evolution, and something struck me as we discussed their 138-year journey: many professional services marketers struggle with brand consistency decisions about what parts of their brand should stay the same and what parts should change over time. Some firms define consistency as a dogged determination to never change anything.
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Marketing and Branding Strategies for Navigating Consolidation

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By Mike Jones
| resoundcreative.com
Private Equity’s Accounting Takeover: What Professional Services Marketers Need to Know by | Aug 13, 2025 Another week, another massive private equity deal in the accounting industry. This time it’s Sorren, a brand new firm created from merging 13 or 14 companies. They chose an entirely new name and logo rather than building on existing firm equity. As someone who analyzes professional services branding daily, I found their approach both interesting and instructive.
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