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Mike Lessiter on Muck Rack

Mike Lessiter

Milwaukee
As seen in: Cover Crop Strategies, Farm Equipment, Precision Farming Dealer, Strip-Till Farmer, American Farriers Journal, No-Till Farmer, Rural Lifestyle Dealer, Lessiter Media
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Articles

Find, and Face, the Struggle

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By Mike Lessiter
| Farm Equipment Verified
“Mom, it’s too hard …  my 3-year-old grand-niece is known to say to her parents as they voice the household expectations of she and her little sister. In reply, her mom (my niece, Molly Luchangco) asks a question that prompts her daughter to recite the family motto. “I know,” the toddler nods, reciting what she’s long been taught about her family surname. “The Luchangos do hard things.” I heard her say those words myself at a wedding.
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How to Identify Your ‘Code of Success’

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By Mike Lessiter
| Farm Equipment Verified
This year, for our 2026 Summer Intern Cohort at Lessiter Media, we’re doing something we haven’t done before. We’re giving each of the interns a parting gift as they start to wrap up their summers with us. It’s one of the best gifts we could envision — and lasting far longer than the company swag, lunches out, tours or happy hours will. Something that this group of youngsters can carry with them in their remaining studies and careers… The gift?
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Dealers Voice 6 Areas of Concern over FTC Rulings vs. Deere in Right-to-Repair Suits

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By Mike Lessiter
| Farm Equipment Verified
Takeaways The FTC announced the settlement terms with John Deere over the Right to Repair lawsuits by 5 states on July 8. Equipment dealers, whose business models are impacted, responded to Farm Equipment editors about their interpretation of the language used, and what the key concerns will be — now and in the future. The R2R movement appears to be gaining even more steam.
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