Mike Pastore

Get traffic data and keyword intel on competitors instantly. Start-up marketing isn’t for the faint of heart, and if you want to learn how it’s done well, you can check out the highlight reels on LinkedIn, or you can spend time with someone who’s scaled marketing start up and discuss what they’ve learned.

After a wave of consolidation over the past six years, more than a few martech minds wondered if the CDP was a better concept than it was a product. Vendors in and around the digital experience space, in particular, were buying up CDPs, and in some cases it was because the two vendors and their products were often used in tandem by customers anyway. Why not combine forces then? If you were in the martech space at all, you remember those days.