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Mike Proulx on Muck Rack

Mike Proulx

Boston
As seen in: Forrester Research, MSN, USA Today, Yahoo Canada, Fast Company, Flipboard, Ad Age, Yahoo, The Drum, ForresterBlog, MediaPost and
CMO Research Director @Forrester. Author of Social TV. I cover the mashup of media, marketing, and culture. Tweets are my own.
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Articles

Meet Kate Winick: Forrester’s New Principal Analyst Covering Social Media

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By Mike Proulx
| ForresterBlog
In 2015, I wrote an op-ed for Ad Age declaring the end of social media … as it was originally framed around community building. Back then, I asserted, “Social media marketing is now advertising.
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Streaming’s Next Battle Is For Customer Relationships

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By Mike Proulx
| ForresterBlog
The SVOD (streaming video on demand) industry is abuzz about Netflix’s engagement trends and declining viewership between first and second seasons. Why? Because it points to a bigger market question: What keeps streaming consumers engaged when their hit show isn’t on? While original programming, sports rights, and other exclusive content draw consumers to a given streaming service, durable engagement depends on how that content gets delivered.
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The Paramount-WBD Case Is Fighting Over The Wrong Market

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By Mike Proulx
| ForresterBlog
Last Friday, I tuned in as the Paramount-Warner Bros. Discovery (WBD) merger moved from boardroom to courtroom . A coalition of 12 state attorneys general asked a federal judge to temporarily block the $110 billion transaction while their antitrust lawsuit proceeds, arguing that the merger should not be allowed to close before courts fully evaluate its impact on competition. Paramount pushed back, contending that the deal remains months from closing and that emergency intervention is unwarranted.
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