Mike Proulx on Muck Rack

Mike Proulx

Boston
As seen in: Forrester Research, MSN, USA Today, Yahoo Canada, Fast Company, Flipboard, Ad Age, Yahoo, The Drum, ForresterBlog, MediaPost and
CMO Research Director @Forrester. Author of Social TV. I cover the mashup of media, marketing, and culture. Tweets are my own.
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Articles

Meta Gambles With Its Trust In Prediction Markets

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By Mike Proulx
| ForresterBlog
Prediction markets have gone from niche curiosity to mainstream phenomenon in a remarkably short time. Trading volume on leading platforms like Kalshi and Polymarket has surged over the past year, climbing from under $5 billion per month in late 2025 to roughly $24 billion by April 2026. What began largely as a tool for political forecasting has quickly expanded into sports, economics, and pop culture—turning “betting on the future” into a new form of online participation.
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Fox Makes $22B Roku Acquisition Bet

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By Mike Proulx
| ForresterBlog
And just like that, another major streaming consolidation deal is in the works. Fox Corp. has agreed to acquire Roku in a $22 billion cash-and-stock deal, bringing together one of the largest owners of live sports and news with one of the most widely used connected TV platforms. The deal gives Fox access to more than 100 million streaming households, Roku’s operating system, its advertising platform, and its streaming service.
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WBD Shareholders Say Yes

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By Mike Proulx
| ForresterBlog
Warner Bros. Discovery shareholders voted today to approve Paramount’s all‑cash acquisition of the company, clearing an important hurdle for one of the biggest media consolidation plays in decades. But this particular procedural hurdle was a notably low one. Why? The shareholder vote was never seen as the hardest part. With board and proxy advisor backing in addition to financial premiums baked into the deal, WBD shareholder approval was widely anticipated.
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