Listen to this ArticleMore info Modern organizations are much more complex than companies of the past. Thanks to interconnected systems, data flows, automation, and artificial intelligence, today’s go-to-market (GTM) teams need to keep up with far more information and technology than ever before. Even if companies are aware of this, many still operate with an outdated view of GTM. They assume strategy is set by executives, while marketing operations is responsible for carrying out the plan.