Earlier this year, news that both McDonald’s and Wendy’s said they were losing the breakfast wars made headlines. As we close out 2025, it looks like a changing economy and changing tastes may be altering the course of fast food forever. There have been stories about fast food prices creeping higher in part due to inflation, making what was once a cheap and easy purchase into a luxury. Consumers are also looking for different types of products, including vegan and high-protein options.