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Mike Shields on Muck Rack

Mike Shields

New York
As seen in: Next in Media, Next in Media by Mike Shields, Apple Podcasts, CNN, IMDb, Medium, MSN, MSN Australia, MSN Canada, O Globo, Business Insider, Color Research & Application and
Founder of Shields Strategic Consulting. Host of Next in Media spoti.fi/3nc1wOs co-founder Marketecture.tv, former @BusinessInsider, @WSJ, @Digiday, @Adweek
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Articles

When its TV vs. The Phone, the Phone Always Wins

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By Mike Shields
| Next in Media by Mike Shields
I was talking recently with Omdia Senior Research Director, Media and Entertainment Maria Rua Aguete about the microdrama phenomenon (with some skepticism of my own), when she remarked how good these services were are surfacing shows that ‘got’ her, versus her ongoing frustrations with streaming TV shows.
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Why Did Nielsen Buy DoubleVerify?

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By Mike Shields
| Next in Media by Mike Shields
I have to admit, I am confused about Nielsen spending $2.5 billion to acquire DoubleVerify. It may be because Nielsen doesn’t want to be Nielsen anymore. I remember meeting with early DoubleVerify executives when the company first hit the scene, and “verification” was a new concept in digital media. Early on, it was mainly about helping brands make sure their display ads ran when and where they were supposed to, and not next to Nazi content and the like.
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Is Retail Media Kidding Itself?

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By Mike Shields
| Next in Media by Mike Shields
Over the past several years, the talk in retail media circles has been the need to “go off platform” - and “definitely full-funnel.” Which has essentially been code for “we’re running out of room and ad dollars on our shopping website and app” and “we want access to bigger brand budgets.” Thanks for reading Next in Media! Subscribe for free to receive new posts and support my work.
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