Project B, a startup basketball league launching next winter, has hired Landry Fields to lead its men's basketball division, according to a league announcement. Fields, 38, previously served as general manager of the Atlanta Hawks from 2022 through 2025. The former New York Knicks player has worked as president of league operations for Overtime Elite, a league for players ages 16 to 20, since January 2026. "What drew me to Project B was the ambition," said Fields.