January 15, Martin Luther King’s birthday, and, for this year, the day America pays homage to his memory with a national holiday, may not seem like a day to think about sports. But while the civil rights icon wasn’t an athlete – save for a 1964 photo of him throwing a baseball in the backyard to his son, Marty – King knew the value of sports as an agent for social change. King was 18 years old on April 15, 1947, the day Jackie Robinson became the first black man to play in the Major Leagues.
It’s now standard behavior for a team to take out an ad in the local newspaper after their season ends to extend a word of gratitude to the fanbase for the year just completed. And so it was Sunday as the Ravens posted a full-page advertisement in The Baltimore Sun with pictures of fans under the headline, “Thank You.”It’s a sweet sentiment, but frankly, from this vantage point, the Ravens offered the wrong two words to their faithful.
Let’s assume the folks at Turner Broadcasting aren’t clairvoyant, that their scheduling of a loop of Star Wars movies this weekend was just an attempt to cash in on the new film opening next weekend and not commentary. That may be, but man, it sure felt like someone at TNT in Atlanta knew that there would be a disturbance in the dark side of the force between Miami and New York, as the Evil Empire got another weapon to fire up the Death Star.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".