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Minda Smiley on Muck Rack

Minda Smiley

New York
As seen in: EMARKETER, Adweek, AgencySpy, Ad Age, The Drum, InvestmentNews, Morning Brew, Marketing Brew
senior analyst at @emarketer

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Articles

How a Nationwide Classroom Cell Phone Ban Would Affect Social Network Use

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By Minda Smiley
| EMARKETER
Classroom cell phone bans stand to reshape teen social media habits. They’re reducing ad opportunities while signaling broader shifts in how young audiences engage online. Key Question: How would a nationwide classroom cell phone ban affect time spent on social networks and social networks’ ad revenues? Key Stat: A nationwide classroom cell phone ban would cost TikTok over $1 billion in ad revenues this year, per our estimates.
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Social Users and Time Spent Forecast 2026

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By Minda Smiley
| EMARKETER
Social networks face slowing time spent growth as video matures and public and regulatory scrutiny increases. New bets on AI, commerce, and entertainment are reshaping user engagement and marketing strategies. Key Question: How should brands develop their marketing strategies in response to shifting user behaviors and habits on social media?
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Gen Alpha’s Social Media Usage 2026

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By Minda Smiley
| EMARKETER
Gen Alpha is becoming more active on social media just as regulation and safety concerns grow. New attitudes—and rules—around social media use will invariably shape their habits. Key Question: The oldest Gen Alphas turn 13 this year; how are their social media behaviors and preferences shaping up? Key Stat: YouTube will attract 30.7 million Gen Alpha viewers in the US this year, according to our forecasts, reaching about two-thirds (66.3%) of the generation.
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