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Mitchell Parton

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Dallas, New York
As seen in: Modern Retail, MSN, Yahoo Finance, Chicago Tribune, SFGate, Austin Business Journal, Chron, Cincinnati Business Courier, Dallas Business Journal, Flipboard, Houston Business Journal and
Reporter @modernretail from @digiday 🛒 | past: @bizjournals, @dallasnews | music and journalism alum @uofcincy | mitchell@modernretail.co

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Articles

Kroger’s ad business sees most profit growth since 2021

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By Mitchell Parton Verified
| Modern Retail Verified
Retail media is becoming increasingly critical to one of the nation’s largest grocery chains. Profit for the Kroger Precision Marketing advertising business grew 24% in the second quarter, according to Kroger’s latest financial earnings release. This marks the company’s best retail media profit growth since 2021, CEO Greg Foran told investors on a conference call Friday morning. Media monetization grew 88 basis points over the past year, Foran said.
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Walgreens says it’s focused on ‘higher-performing’ ad placements as it tries again with digital screens

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By Mitchell Parton Verified
| Modern Retail Verified
Walgreens wants to make digital in-store ad placements a bigger part of its retail media business. The chain plans to add digital screens with advertising and educational content in 1,200 of its stores beginning in October, a partnership with in-store media firm Looma. Walgreens said it selected Looma because of how it places digital screens directly alongside the products they support.
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Walgreens says it’s focused on ‘higher-performing’ ad placements as it tries again with digital screens

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By Mitchell Parton Verified
| Flipboard
Finance 8 hours ago A Client Put $30K Into a Managed Amazon Storefront She Hardly Logged Into. It Now Clears 6 Figures a Month. entrepreneur.com - Katie Melissa • 8h She wanted cash flow, not another job. Key Takeaways A side hustle demands your time, but a managed digital asset demands your capital and then gets out of your way. • A managed digital asset is not one big win — it’s the same disciplined process repeated order after order, month after month, until the …
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