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Mosai Highway

As seen in: Scientific Research Publishing (SCIRP)
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Articles

Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City-Teaching Practice Based on Internet Marketing Course

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By Yushi Yin, Yundi Zhang, Mosai Highway, Pu’er City
| Scientific Research Publishing (SCIRP)
1. Introduction 1.1. Research Background With the promotion of the strategy of “six coffee industry belts” in Yunnan Province, the rapid development of cultural and tourism integration and rural revitalization strategy, national culture plays an increasingly important role in brand building (Yang & Qi, 2024). As an important core coffee producing area in China, brand building of coffee estates has become a key link in industrial upgrading.
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