The Calmer Co, Bubs and Bega explain why supermarket shelves matter Retail distribution is helping ASX consumer brands build scale and credibility Shelf space can become a powerful growth catalyst for listed companies Next time you’re pushing a trolley through Coles or Woolworths, take a closer look at the shelves. From pantry staples such as Vegemite to infant formula, dairy and wellness products, many of the brands lining the shelves of our supermarkets are backed by ASX-listed companies.