This week I carry out a question and answer session with one of the most high-profile names in property. Isobel Thomson has been Chief Executive of the National Approved Letting Scheme (NALS) for 17 years. NALS, an independent, not-for-profit, licensing scheme for lettings and management agents, was first established in 1999 by the Empty Homes Agency with the backing of industry beasts such as RICS and ARLA, plus some government funding.
A few of our Industry Views pieces this week focus on the upcoming EU referendum. I don’t think I can add much more to an already fevered and wide-ranging debate which appears to have got the whole country talking politics. Instead, I'm going to talk about mortgages. I know, I know, but this is a market that is changing and adapting, with some innovative companies altering how we think about this integral part of the property industry.
Excuse the puntastic (or not) title, but as you’ve no doubt already deciphered I took a trip northwards a couple of weeks ago for The Guild’s Annual Conference 2017. Held in Birmingham, the conference was titled “Good to Great” and featured a full programme of talks, speakers, panel sessions and a “Masquerade” theme Gala Dinner and Awards.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".