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Articles by Natalie Lacey
COVID-19 vaccination intent has soared across the world
New York, NY, March 11, 2021 — A new Ipsos survey conducted in partnership with the World Economic Forum points to a notable increase in COVID-19 vaccination intent since December in all 15 countries studied. The survey also shows that in many countries, a large majority of those who intend to get a vaccine will seek to do as soon as it is available to them. The survey was conducted among more than 13,500 adults under the age of 75, February 25-28, 2021, on Ipsos’ Global Advisor online platform.
One year on, most don’t see an end to the pandemic before the end of 2021 - if at all
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year Washington, DC, February 25, 2021 — As the world marks one year of living with COVID-19, an analysis of Ipsos tracking data from eight countries examines how perceptions of the virus have changed since the beginning of the pandemic.
Attitudes to COVID-19 vaccines
Initial hesitancy among the public about getting vaccinated is rapidly transitioning to a growing demand for immediacy and a global stampede for access to vaccines is gaining speed. This means that access to vaccines is only going to get tighter, regardless of the number of vaccines approved by various governments. It is simply a matter of mathematics.
Job stress and disruptions
Experiences of emotional impact were particularly prevalent across the countries in Latin America in the study, with nearly twice the proportion in this region reporting an impact, compared to China for example. These findings are no doubt related to the prolonged intensity of the pandemic in many countries in Latin America. Younger and middle-aged workers were more likely to experience stress over the past year versus older workers.
Where brands should focus for sustainability
Sustainability is vital for the long-term health of businesses. Consumers expect brands to play a role in moving society toward a more sustainable future. One way for brands to accomplish this is to help close the gap between what people say and what they do. Granted, for many companies, the question is how. Ipsos research shows that consumers have weak or undifferentiated opinions about companies’ sustainability practices.
Taking action on sustainability
In the midst of a global pandemic, economic recession, and social unrest, is sustainability still a priority? Our response is a definitive yes. Consumer expectations and demands for more sustainable practices are higher than they have ever been, and they have withstood the pressures of the pandemic. It is no longer a question of when companies should pursue a sustainability agenda, but how they should go about it.
Staying afloat during a crisis
At the end of 2019, . Nearly two in three (65%) said they thought 2019 was bad year for their country, but three in four (75%) globally were optimistic 2020 was going to be a better year for them. Few would have predicted that “self-isolate”, “quarantine” and “lockdown” would become part of our daily vernacular. The dramatic shift in consumer behaviour coronavirus has wreaked over 2020 has been mesmeric.
Public divided on whether isolation, travel bans prevent COVID-19 spread; border closures become more acceptable
More than half of people in many large countries think the restrictions on travel and mandates for self-isolation will not stop the spread of the coronavirus, according to the latest Ipsos survey. In a poll of nearly 14,000 people conducted online between March 19 to 21, majorities in eight out of the 14 countries surveyed agreed social distancing measures such as travel bans, and self-isolation will not prevent the spread of the virus.
Advertising is Out of Sync with World's Consumers
Washington, DC - Over seven in ten men and women globally (72%) say most advertising does not reflect the world around them. Three in five (63%) don’t see themselves represented in most advertising. Further, almost half of consumers (45%) still see sexist ads that offend them, and 64% feel advertisers need to do more to eliminate traditional or old-fashioned gender roles in their ads.
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