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Articles by Nate Dadosky
How To Manage Facebook Click-to-Messenger Ad Leads Right
One of the main advantages of Click-to-Messenger ads -- compared to traditional landing pages or opt-in forms -- is that they allow you to instantly engage a lead on the Facebook Messenger platform. That not only means faster follow-up but also better response rates from leads. I wrote an article recently about using Facebook’s new Click-to-Messenger ads as a better way to generate high-quality leads (check out my article on Click-to-Messenger ads if you haven’t already).
Facebook Says It's Temporarily Disabling all Racially Exclusionary Ads
In an effort to prevent housing discrimination, starting today, Dec. 1, Facebook will temporarily block all of its advertisers from hiding ads from users based on race while it reviews the use of the "exclusion" feature in its ad targeting tool, non-profit investigative journalism outlet ProPublica reported.
What Real Estate Agents Are Saying About Facebook's Rental Listings
Facebook has gone full bore into creating a space for rental real estate inside of Marketplace. This endeavor was not just a simple marketplace listing but rather increasing the tools that would-be homesellers have to get their place rented. A quick look at Facebook’s FAQ page indicates that home sales could soon be available. The question isn’t if Facebook will get into the real estate space, it’s when — and what will it look like.
Your new secret weapon: Facebook’s Click-to-Messenger ads
Earlier this year, Facebook introduced a new feature that lets advertisers use Facebook Messenger as a destination for ads. What this means is that advertisers now have the option to start a live conversation on Facebook Messenger with leads when they click on an ad (as opposed to sending them to a landing page or an opt-in form).
Facebook Debuts 'Hundreds of Thousands' of Rental Listings
Facebook has expanded its digital Marketplace product to include a special section for housing rentals with listings from sources including Apartment List and Zumper.
5 Ways To Use Your Real Estate CRM For A Competitive Advantage
There are several types of real estate agents in this business, and if you’re in a populated market like I am, you know that your competition is fierce. The question you should ask is: what defines successful agents and determines who has millions of dollars in listings a year versus those who struggle to get by? Some real estate agents treat this job as a hobby.
How To Generate Buyer Leads With Facebook Lead Ads
Do you want to generate leads right on Facebook or Instagram without having to direct traffic to a landing page? Piece of cake, just use Facebook Lead Ads. I wrote about this a few weeks ago. The short explanation is that Facebook Lead Ads are generally better at generating leads on mobile devices than landing pages. I got a lot of questions about that blog post, so I wanted to write this follow-up to answer some of them.
3 Simple Steps To Generating Leads With Facebook Ads
There are really only a few principles to creating winning ads on Facebook that generate leads — including name, email and phone number — for under $10 a piece. If you follow these principles, you should be able to start generating leads very quickly. The only goal of a lead generation ad is to capture the customers’ attention, and offer the “bait.” What is the bait? The bait is something that you give for your customer in exchange for their information.
The Dos And don’ts Of Advertising Listings On Facebook
So you just got this shiny new listing, and you're pumped to get it out to as many eyeballs as possible. Naturally, you think Facebook advertising immediately. But do you know if you're doing it the right way? Let's find out. The most common type of advertising I see real estate agents doing on Facebook is posting a link to their latest listing and boosting it for $5. Here’s an example of the type of ad I’m talking about (it took me about 20 seconds to find this one).
Landing Pages Are Out, Facebook Lead Ads Are In
If you’re like most real estate agents who run Facebook ads, you’re probably linking each ad to a page on your website. If you’re really serious about your marketing, you might even be using landing pages to capture their contact info. Landing pages are great at capturing leads' contact info if they’re browsing Facebook on a desktop or laptop, but what if they’re using the Facebook or Instagram app on their phone?
How To Build (And Use) A Facebook Messenger Chatbot For Real Estate
What if you had your own personal assistant who could chat with prospective homebuyers or sellers on Facebook when you’re not at your computer? An assistant who could qualify a lead, find out exactly what they need and then pass on all of that information to you. That way, you could follow up with exactly what a lead is looking for. That would be pretty nice, right? It would probably save you a lot of time and back-and-forth with leads too.
How To Grab Your Ideal Clients With Facebook's Target Audiences
There seems to be some misconceptions about what options advertisers (or agents) have for targeting their ideal audience on Facebook. Everyone seems to know about the basic targeting options: age, income, location, interests, behaviors, etc. Although these are pretty powerful targeting options, they often aren’t the most effective in terms of cost and lead generation. In this article, I’m going to break down all three of the audience types that Facebook lets advertisers target.
9 Ways To Maximize Your Facebook Marketing In Real Estate
SAN FRANCISCO -- Let's face it: articles about appraisals, mortgages and home inspections aren't likely to go viral online. Mor Zucker So when Colorado real estate agent Mor Zucker considered her own social media strategy, she wanted to write something that she herself would want to read and share. She created a lifestyle blog, The Denver Ear, about things to do in Denver -- events, activities, restaurants -- and pushed those posts to Facebook.
7 Tips For Converting More Online Real Estate Leads
SAN FRANCISCO -- Giving up on a lead after leaving a voicemail is akin to tossing $5 on the ground, Realtor Rachel Adams said on stage at Inman Connect. To get your money's worth, you must be doggedly persistent and reach out repeatedly, she and other experts agreed in a panel on online lead generation. Here are six lead-generation tactics they shared during the discussion. 1. Call within 30 seconds Calling leads ASAP is essential to maximizing the return on investment, all panelists agreed.
The Facebook Ad Campaign That Won't Let Leads Forget You
Do you ever worry that you’re missing out on leads online? This post will explain how to avoid losing leads using a Facebook ad campaign. This is a follow-up post to a previous article I wrote that explains what’s possible when you install the Facebook pixel on your website. Here’s a summary of that article: the vast majority of your website visitors don’t contact you — but the Facebook pixel lets you retarget those individuals with ads on Facebook.
How To Salvage Missed Lead Gen Opportunities With Facebook Pixel
Has this ever happened to you? It’s a weeknight, and you’re sitting on the couch browsing through Amazon.com or your favorite online department store looking at clothes or the latest gizmo. You’re not really browsing because you’re not ready to buy anything -- you’re just comparing prices, features, etc. via GIPHY Then, you get distracted. Something else grabs your attention, and you click away to a different website or close your laptop for the night.
'First' Marketing Service Will Now Set Up Appointments With Likely Sellers
Having a sense of which of your contacts might want to list their homes soon is one thing; clinching appointments with these prospective sellers is another. First -- a startup that predicts who in an agent's "sphere of influence" is most likely to transact in the coming months -- is now offering to take this work off an agent's hands.
Put Your Lead Generation On Autopilot With Facebook Messenger Ads
A strategic Facebook Messenger advertising campaign can generate more homebuyer and seller leads and deliver them right to your smartphone. I’m going to walk you through each step in detail so that you can start generating new leads on autopilot. If you’re not running paid Facebook ads yet, this is a great campaign to start with because everything happens right on Facebook -- you don’t even need a website.
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