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Nathan Allebach on Muck Rack

Nathan Allebach

Philadelphia
As seen in: Medium, LinkedIn, The Startup, Bandcamp Daily, Vulture, Yahoo, Oliver Bateman Does the Work, Arc Digital, Gossip Bucket, Anchor.fm
social media guy @tryramp
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Articles

6 Ways To Personify Your Brand With Video

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By Nathan Allebach
| LinkedIn
Agree & Join LinkedIn By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Sign in to view more content Create your free account or sign in to continue your search or New to LinkedIn? Join now or New to LinkedIn? Join now Skip to main content In years past, companies used text and visuals to personify their brand voices on social media with human characteristics. Tweets, captions, memes, photography, maybe an influencer or two.
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The Work of Sexualized Brands

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By Nathan Allebach
| Oliver Bateman Does the Work
Jul 25 • 1HR 46M Nathan Allebach discusses his comprehensive history of "how brands got horny" Open in playerListen on ); Audio playback is not supported on your browser. Please upgrade. Oliver Bateman Does the Work Writes Table For Tension Subscribe The continuation (from "What's Left?") of Oliver's interviews with people about the interesting work they do + solo episodes covering assorted academic topics.
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A History of Brands Getting Horny on Social Media

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By Nathan Allebach, Zohar Lazar
| Vulture Verified
From dick pics to anilingus to impregnated mascots, social marketing has entered its carnal era. The history of brand personification on Twitter is long and filled with #authenticity fails. It started with consumer packaged goods and quick-service restaurants whose online mascots adopted personalities to promote products like light beer and fries.
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